Meet the £16 bardot dress that’s all over Instagram this summer

Every summer, there’s always one particular style of dress that seems to be the ‘it’ design of the season – but this year, we’ve had more than our fair share of fashion hits. From Topshop’s Austin dress to the infamous white polka dot midi by Zara, the spotlight has been shared among plenty of dresses and now, there’s another popular pick to add to the list.

One particular bardot dress has caught the attention of influencers and celebrities alike, who have been sporting it all over Instagram.

The item in question is Peacocks’ Button-Down Front Dress, and while the store might not be the first place you’d think to look for a summer dress, we can definitely see why this one has gone viral.

The chic jersey style dress is perfect for a casual day in the sun and features a faux button-up front, an elasticated waist and a flattering off-the-shoulder bardot neckline. But best of all, you can get your hands on it for the bargain price of £16.

The dress is available in both an orange shade and in black, though sizes are limited due to high demand. At the moment, they have sizes 10, 12, 14 and 20 available on their website. So if you want one, you might want to move fast.

peacocks bardot dress

Earlier this month, Gogglebox and I’m A Celebrity star Scarlett Mofatt shared a mirror selfie while wearing the orange version of the dress, and she’s not the only one.

Lifestyle influencers including @elizas_everyday, @40notfrumpy, @nataliejayne_semmens and @backofthewardrobe70 have also posted a snap in the dress, giving us endless inspiration for ways to style the piece.

View this post on Instagram

Good morning….I think 🤕! This is me last night before the girls came over for a fun night of cocktails and party games👯‍♀️🍸. I can confirm that Limencello prosecco cocktails are the work of the devil👹🍸🍸. But much fun was had playing Task Master, I was the Master and set various challenges to the girls including getting a tea bag in a cup (not easy after a few cocktails), removing an item from the house without me noticing (much fun with that one) but my personal favourite, re-forming 90's girl band @allsaintsoffic for a rendition of Never Ever! The ladies did me proud 👏👏😂😂… I just need to get over the hangover! . . . . . . . Dress @peacocks_fashion #gifted Sandals @hm . . . . . . . . . #girlpower #girlsnightin #aboutlastnight #simpledress #peacocksfashion #mystyle #dailyoutfit #dailylooks #offtheshoulderdress #fashionable40s #discoverunder20k #fashionover40 #styleover40 #womenwithstyle #fashionaccount #dailyfashionideas

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So as you can see, it’s quite the hit among the style icons of social media. And if it’s good enough for them, it’s good enough for us – especially with that price tag attached!