This was John Lewis’s biggest selling new brand in April

Earlier this year, John Lewis announced that over 50 new fashion and beauty brands would be launching in-store and online throughout 2021. From some of the high street’s coolest names in clothing and accessories to several independent and emerging labels, we were excited to see John Lewis become an even bigger hub for women’s fashion and boy have they delivered. 

John Lewis

Last month, eco-friendly brand Baukjen launched in John Lewis and later this month, the retailer has revealed that they will be launching an exclusive collection with Kemi Telford. Created by Yvonne Modupe Telford in 2017, Kemi Telford’s mission is to make clothes that make women feel great about themselves.

The collection is also designed with bright and bold patterns to allow women to express themselves and take up space. Though the price tag is a touch higher than what you might expect to find on the high street, Kemi Telford is crafted to last so that you can guarantee you will wear whatever you choose to buy for years to come.

We’re so excited to hear that Kemi Telford is launching at John Lewis and will be swiftly hitting ‘add to basket’ now the collection is officially live on johnlewis.com.

John Lewis

Have a browse of our favourite picks from the new and exclusive John Lewis x Kemi Telford collection below. We particularly love the Purple Gingham Dress that is just dying to be worn to a picnic this summer…

The John Lewis x Kemi Telford collection:

John Lewis

Blue Patterned Dress, £195, John Lewis

John Lewis

Purple Gingham Dress, £170, John Lewis

Pink Floral Skirt, £120, John Lewis

John Lewis

Blue Patterned Dress, £175, John Lewis

John Lewis

Pink Patterned Dress, £175, John Lewis

Kemi Telford exclusive to John Lewis will be launching on johnlewis.com on 21st April