50 new fashion and beauty brands are launching into John Lewis 

John Lewis is often considered a one-stop shop for some of the best womenswear brands across the nation. You can buy everything from Ghost dresses to Sweaty Betty activewear at the retailer’s website, and by the sound of things, there is plenty more to come this year. 

2021 is going to see the arrival of some of the high street’s coolest brands in clothing and accessories, along with several independent and emerging labels, making John Lewis even more of a hub for women’s fashion. In fact, some of these popular brands have already launched; namely Mango and Banana Republic, which are two absolute high street staples.



Also launching in February is Baukjen, which is known for its environmentally friendly and ethically sourced clothing. Baukjen will be closely followed by the likes of Girlfriend Collective, Ninety Percent, New Balance, Aab Collection, Thought, and Ro & Zo, which are all arriving throughout February. 

But that’s not all; there are exciting launches aplenty right up until Easter time. We are looking forward to Albaray, which will be here in March, as well as Kemi Telford in April, which is known for its vibrant prints and joy-inducing designs; in short, the type of clothing we all need more of right now. 

Kemi Telford

Accessories-wise, you also won’t be disappointed with the amount of newness arriving at John Lewis. There are several new brands coming to the site, some you may have heard of, others not. In February, we will be introduced to L & T Heirlooms, Coach Jewellery, XOUXOU, Honey & Toast, Johnny Urban, Levis, and Jeenaa. These arrivals will be followed by Nubian Skin and DKNY in March, and AAKS in April. 


Speaking of adding brands to the John Lewis family, Jo Bennett, Head of Womenswear at John Lewis said: ‘Offering great style and a wide range of prices, we are delighted to work with emerging, independent brands, championing them and providing them with access to our nationwide platform.’

In short, with this many exciting new launches, you’re going to want to keep an eye on the ‘new in’ section on the John Lewis website.