Hyram Yarbro (of @skincarebyhyram) is a force to be reckoned with; to millennials and Gen Z-ers, the YouTuber is the holy grail of skincare experts, both personable and knowledgable in nature, with honesty in spades. So when he announced he would be partnering with trending affordable skincare brand The Inkey List earlier this year to create his own line, his legion of fans and followers could not have been happier.