If you’re into skincare, chances are you already know plenty about affordable, ingredient-led brand The Inkey List. Launched in 2018, Inkey is named as such after the term which is used to describe the ingredients list of a skincare product within the beauty industry. It first gained in popularity after launching an effective hyaluronic acid serum for just £5.99. The serum still remains their bestseller today but they also have so, so much more to offer.
Having launched into Boots in the past year, The Inkey List has continued to grow, and shoppers can’t get enough of their stuff. In fact, since it launched, The Inkey List has seen an increase in sales of 350 per cent; an impressive feat for such a new brand.
This statistic feeds into the trend of ‘skintelligence,’ something that Boots says is inspired by knowledge of ingredients. ‘Customers are stripping back their skincare regimes and building a curated collection of active skincare products that they are confident will deliver results. Brands that are grounded in science continue to see huge growth,’ their 2021 beauty trend report read.
As well as their skincare offerings, Boots has also just launched The Inkey List’s revered haircare range, the newest of which is a spray that promises to repair bonds within the hair to strengthen and visibly improve hairs’ condition. The PCA Bond Repair Hair Treatment also plays into one of Boots’ ongoing trends for 2021; sophisticated haircare.
‘Moving beyond basic shampoo and conditioning, brands are bringing more skincare-like ingredients into their product formulations. Launching at Boots, Inkey List Hair, Undone by George Northwood and Aveeno Hair are all set to be big players in the hair category this year, offering innovative products that take haircare as seriously as skincare,’ they say.
Our top favourite buys from The Inkey List at Boots:
Shop more of The Inkey List at Boots here.