Supermarket fashion has certainly had its time in the spotlight recently – from Tesco’s F&F range being compared to Zara to Sainsbury’s Tu being likened to Monki. And now Asda has just released a brand new womenswear line and we can’t wait to have a browse on our next weekly shop.
Modelled by Mel B’s daughter Phoenix Brown (who echoes her mum’s enviable mass of curls and fierce look), the pieces are versatile, wearable and, thanks to their affordability, it’s exactly what we want – what we really, really want (sorry).
The George at Asda x Phoenix Brown collaboration has resulted in a bright and fun colour palette – worn all together, it might all feel a bit ‘young’, but separate the pieces out and you’ve got some really great additions to your spring wardrobe. We love the apple green cropped jumper, which would look great with high waisted straight cut jeans, and the floral and animal print dresses will be perfect for your first post-21 June outing.
But the star of the show has to be the tan trench coat – with statement balloon sleeves, the classic style has been updated for SS21. At £30, it’s a fraction of what you’ll pay for similar styles elsewhere on the high street.
With prices starting from £12 and sizes ranging from 6-18, the full range drops online at George.com and in stores from today. We’ve picked our 8 favourite pieces from the George at Asda x Phoenix Brown range for you to browse below…