Customers are convinced these supermarket clothing collections look just like ZARA

Online shopping has been a saviour during lockdown. While we’ve been told to stay at home and non-essential retail has closed its doors, many of us have found solace and safety in shopping for clothes from our screens.

Even though we’re not going anywhere at the moment, there’s something about having new clothes to parade around the house wearing that can give you a much-needed boost and remind you that, yes, you can wear something other than leggings.

But thanks to yet another TikTok trend, it turns out we can still update our wardrobe while we’re at the supermarket for essential shopping.

Both Sainsbury’s and Tesco have become a talking point on TikTok because of their own-brand clothing collections. Dubbed ‘the new Zara’ and ‘the new Monki’ by users showcasing hauls from the stores, we can see why customers have mistaken the pieces for clothes you’d pick up on the high street.

TikTok user Sofia Q shared a video inside of Sainsbury’s to showcase her favourite picks, writing, ‘Tesco is the new Zara but Sainsbury’s is the new Monki’.


I went to scout out the monki-esque Sainsbury’s collection so you don’t have to ✌? #trends #sainsburys #monki #dupesclothing #creator

♬ Super flat lad – Matthew_carlin_

‘If you like Zara, this is for you!’ TikTok user Emma Kristen wrote, showcasing her top choices from Tesco including pastel coats, knitwear and lounge sets.


Is TESCO the new ZARA? ? #zarastyle #zarafashionstyle #aestheticfashion #2021fashion #pufferjacketzara #zaradupe

♬ Be Your Girl By Teedra Moses X Kaytranada Edition – The Favourites.

Another fan of the supermarket dupes, Olivia Holley, said she recommended a pair of faux leather leggings from Tesco that were ‘the perfect length … the quality is exactly the same but the Tesco ones are £5.99 cheaper.’


You’re welcome #fyp #zara #tesco #fashion #trending #dupe #foryou #xyzbca

♬ Lemonade – Internet Money & Gunna & Don Toliver


While you can’t shop the Tesco F&F collection online on, you can shop some of the supermarket’s best buys on Next instead. Head in-store to Sainsbury’s and Tesco to shop their full clothing collections.

The best buys in the Tesco F&F collection:

Tesco F&F red spot tea dress

Red Spot Tea Dress, £15, F&F

Welcome spring in a pretty printed tea dress paired with sandals or boots, whatever the weather.

Tesco F&F black shirred midi dress

Black Shirred Midi Dress, £18, F&F

This staple black midi can be spruced up with jewellery or kept casual with trainers.

Tesco F&F dotty white blouse

Dotty white blouse, £16, F&F

Wear this blouse for work with a blazer or keep it casual with trainers and jeans.

Tesco F&F denim skirt with belt

Belted denim skirt, £15, F&F

Everyone needs a staple denim skirt in their wardrobes the belt on this pulls in your waist to flatter your figure.