It’s safe to say that SPF has come a long way over the years and the heavy, greasy formulas we once knew are now (thankfully) something of the past. However, finding one that works in sync with the rest of your routine – and particularly your makeup – is a lot harder to come by, which is exactly where Charlotte Tilbury’s latest launch comes in.
Born out of her own frustration to find the right SPF – one that offers high protection, sinks into the skin and creates the perfect canvas for makeup – the world-renowned makeup artist set out to create her own, aka the new Invisible UV Flawless Poreless Primer SPF 50. It’s a hybrid formula that protects, preps and provides the perfect base for foundation, all while blurring imperfections, reducing fine lines and imparting that signature ‘Charlotte’ glow.
‘This next generation innovation primes, perfects and smooths the look of skin, giving you the most beautiful canvas for makeup. I have worked with my in-house scientists to create a perfecting filter with a blend of potent ingredients and extracts that not only shield, but plump, smooth and protect the look of your skin too,’ said Tilbury herself. ‘It’s a skincare-meets-makeup hybrid with a weightless, breathable, invisible formula which glides on in a satin-smooth texture, instantly absorbing into the skin leaving no greasy residue, no white cast and no flashback.’
Adding to Tilbury’s existing line-up of research-powered skincare, such as the brand’s much-loved Magic Cream, this is the makeup artist’s first-ever solo SPF. Loaded with skin-loving ingredients, it harnesses the power of hydrating hyaluronic acid (the molecule that can hold up to 1,000 times its own weight in water), airbrush polymers for a smooth, poreless finish, along with the brand’s famous ‘Magic 8’, a magic matrix of oils and actives including BioNymph Peptide, Camellia Oil and Aloe Vera that go the extra mile to nourish your skin. As for the hero ingredient? Collalift. Extracted from African mahogany tree bark, this anti-ageing active does it all, acting as a protective shield, boosting elasticity, smoothing the look of pores and even reducing the appearance of fine lines and wrinkles over time.
‘Every dermatologist will tell you that the sun is the most damaging external stressor for your skin, with too much exposure causing photoageing, moisture-loss, breakdown of elasticity, premature wrinkles and hyperpigmentation,’ warns Tilbury. ‘No matter your age, skin type or skin tone, if you aren’t wearing sun protection daily, your magical layers of serums, creams and hydration are going to waste!!’
Unlike standard gloopy and heavy sunscreens, this SPF provides daily sun defence SPF 50 to protect the skin from harmful UVA/UVB rays and pollution and also acts as a primer. The lightweight, easily blendable and slightly tacky finish is designed to be used as the final step in your skincare routine and the first step in your makeup routine, creating the perfect skincare-infused base for your makeup to sit on. In keeping with its distinctively unique formula, it is also silicone- and fragrance-free, and has been tested on every skin tone and type to ensure it works for everyone.
Finally, there is the glow. Formulated to give your skin a flawless, airbrushed veil, expect added radiance and glowing skin after use, so that your makeup looks equally flawless on application. Charlotte Tilbury has said it’s the one SPF she can’t live without, and we can’t help but agree.
Charlotte Tilbury Invisible UV Flawless Poreless Primer SPF 50 PA++++ is £39 and available to buy now, having launched first exclusively on charlottetilbury.com and in Charlotte Tilbury Beauty Wonderlands.