Victoria Beckham has finally released a blusher – and it’s inspired by daughter Harper

Victoria Beckham has cemented her fashion empire by growing from strength to strength in the industry. In 2018, she marked the ten-year anniversary of her high-end fashion brand and a year later, she turned things up a notch by expanding into the world of beauty.

Victoria Beckham
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In 2019, the former Spice Girl officially launched Victoria Beckham Beauty – a new venture within her household brand. In an official statement, Victoria explained: ‘I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life.’ She also promised that the line would be ‘affordable’, with an accessible high-end price-point, as well as cruelty-free and inclusive of all skin tones.

Since then, Victoria Beckham Beauty has launched a range of dreamy products, including her Lip Definer pencils from just £18 and a deeply personal Posh Spice-inspired lipstick collection, where each shade was inspired by a ‘specific memory’. VB has also dabbled in skincare, launching a Cell Rejuvenating Power Serum in 2020.

Now, Victoria Beckham Beauty has launched its latest product – a blusher. The blush is called Cheeky Posh and comes in the form of an easy-to-apply twist-able stick.

Each of the five shades available were inspired by one of the designer’s cheekiest moments. The shade names are as playful as you’d expect: Knickers, Playground, Major, Miniskirt and Rollerskate. In fact, Rollerskate was inspired by Victoria and David Beckham’s daughter, Harper.

In the online description for the story behind the bright pink shade, Victoria wrote: ‘This one’s for Harper. She’ll just rollerskate into the room during a product meeting, pick her favourite shade and roll right back out. A girl who has a point of view (like her mum!)’

It was also revealed one of the ‘light pinky nude’ shades is called Knickers because if the mum-of-four ‘could only wear one thing for the rest of her life, she’d choose them’.

Victoria teased the launch of her new make up creation on Instagram with a suitably cheeky picture.

The blush stick has a velvety cream texture, designed to blend into skin. It’s made with ingredients like Blue Lotus Wax, Jojoba Esters and Ginseng Extract, all of which are known to nourish skin, too.

On her website, Victoria wrote: ‘When I think of my muse for Cheeky Posh, it’s the effortlessly gorgeous woman who’s spent the day at the beach. Seventies Miami Beach to be exact. She’s flushed and very glowy, waves tousled – so beautiful with her easy glamour. That is the fresh-faced flush Cheeky Posh will give you all year round.’

All shades of the Victoria Beckham Beauty Cheeky Posh blush can be bought online here for £36.