Victoria Beckham has cemented her fashion empire by growing from strength to strength in the industry. Last year, she marked the ten-year anniversary of her high-end fashion brand and now, she’s turning things up a notch by expanding into the world of beauty.
Earlier this year, the former Spice Girl officially launched Victoria Beckham Beauty – a new venture within her household brand. And now, she’s confirmed that the range will land this weekend, and has unveiled a dedicated Instagram page where she’ll unveil the first set of products over the coming days.
Victoria said previously that she was very excited to be unveiling her new project soon, while asking fans to sign up to her official beauty newsletter to be the first to receive updates.
‘#VictoriaBeckhamBeauty Coming soon, I’m so excited!! Be the first to know, sign up at the link in bio. Kisses VB #CleanBeauty #NotPerfect,’ she wrote in the caption.
She then followed it up with another post, where she was wearing an eye mask which fans assumed was from her own collection. However, the ever-secretive star didn’t give much away in the caption.
Victoria first announced the news of her beauty line back in February, with a celebratory video with the caption: ‘SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!’
In an official statement, the mother-of-three explained further, saying: ‘I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life.’ She also promised that the line would be ‘affordable’, with an accessible high-end price-point, as well as cruelty-free and inclusive of all skin tones.
Victoria hasn’t released a stock list yet, but judging by her own beauty regime, we’re certain it’ll be excellent, and we’ll definitely be expecting a replica of her signature nude lip shade.
Besides, this isn’t the first time Victoria has tried her hand in the arena. In 2016, she teamed up with Estée Lauder to create her own range with the company and the collaboration was so popular that it was renewed for a second instalment the following year.
As a result, Victoria has snapped up Sarah Creal, former head of global make-up development and marketing at Estée Lauder, to be co-founder and CEO of Victoria Beckham Beauty.
Commenting on her new role, Creal said in a statement: ‘Victoria has an innate love of beauty that started when she was very young, and has continued unabated. This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.’
We can’t wait to see it.