The beauty industry is increasingly realising that new products launched must be available to all, and have diversity at the forefront of its mind. Fenty Beauty was the real trailblazer in doing this, releasing a foundation with an incredible 50 shades, and was followed by brands such as Huda Beauty, who also raised the bar. The latest brand to embrace a more diverse shade range is Urban Decay, who have just released their own foundation range featuring 50 shades.