Trinny London has launched a brand new first-of-its-kind product

It’s no secret that 2020 has taken it’s toll on all our stress levels and it’s showing on our skin. Cortisol (the stress hormone) causes skin to look dull, fatigued and a little lacklustre, which is why Trinny London’s latest and biggest launch of this year could not have been more perfectly timed.

Trinny London BFF tinted serum
Trinny London

Introducing the BFF De-Stress Tinted Serum. Launching today, the latest addition to the BFF family is a first-of-its-kind tinted serum in 12 stretchable shades that’s designed to combat the effects of stress on the skin. Considering the original ‘skin perfecting’ BFF cream regularly sells out and is the brand’s top selling product, we’re expecting big things from its new sibling. And Trinny London fans know to expect a lot too – over 10,000 people signed up for the waiting list without even knowing what the product was going to be.

BFF tinted serum
Trinny London

Firstly, it’s a make up and skincare hybrid – while it provides buildable coverage in a non-greasy, breathable formula that creates a ‘your skin but better’ effect, it’s also packed with skincare actives to instantly awaken tired-looking skin. There’s hyaluronic acid to instantly plump and smooth as well as NP-TriOX™ Technology, a unique scientifically-proven combination of 5 times the active concentration Neurophroline™ and the brand’s triple broad-spectrum antioxidant complex to boost skin’s antioxidant balance, neutralise cortisol and stimulate collagen production to defend and protect the skin from daily life stressors.

BFF tinted serum
Trinny London

‘Your skin is better able to manage stress during the day, and regenerate efficiently at night,’ reads the press release. ‘Long-lasting protection continues to improve and transform your skin over time, making skin look fresher and brighter as the day goes on. NP-TriOX™ Technology.’

Trinny Woodall, founder of Trinny London, says: ‘For years I have been researching how to fight the signs of stress on my skin. The effects make my face feel tired, lacking in energy and haggard. There was nothing out there really addressing the issue with the level of ingredients needed to target stress, so I set about developing a formula with enough punch to actually achieve proper results. Meet BFF De-Stress.’

BFF tinted serum
Trinny London

BFF De-Stress Tinted Serum, £39, Trinny London

And the consumer trials back this up: 91 per cent of participants said their skin felt bright, radiant and their skin tone looked more even after 7 days of use. After 21 days, 84 per cent said their natural skin looked better after using the product.

The Trinny London BFF De-Stress Tinted Serum is £39 and available at trinnylondon.com now.