These are officially the top 10 most popular fashion items of the moment

When you think of current fashion trends, it can be tricky to think beyond loungewear, cosy jumpers and warm slippers.

But for those of us who have developed quite the online shopping habit during lockdown, there are some pretty inescapable trends sweeping designer brands and high street stores alike.

Every few months, global fashion shopping platform Lyst releases an edition of ‘The Lyst Index’, which is their quarterly report ranking fashion’s hottest brands and products.

north face jacket
Getty Images

To track down the most popular women’s products and trending fashion items of the moment, Lyst’s formula filters more than eight million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. They group colours for styles, and take into account global demand per volume of stock available.

Unsurprisingly, The North Face’s padded puffer – which comes in an assortment of colours – topped the list, loved by fashion insiders, influencers and celebrities including Emily Ratajkowski, Kendall Jenner and Hailey Bieber. So popular is the often sold out item, that it’s now the number one searched item on re-sell fashion site Depop, where searches for the timeless jacket have increased more than 400 per cent in the past two months.

Elsewhere, the trend for chunky winter boots and loungewear – including UGG boots and a velour hoodie from Kim Kardashian-West’s brand SKIMS – continue to dictate our shopping trends.

These were officially the top 10 most popular and trending fashion items between October 2020 to the end of December 2020 – and where you can buy them right now…

1. The North Face 1996 Retro Nuptse Jacket

the north face jacket
The North Face

The North Face 1996 Retro Nuptse Jacket, £250, The North Face

2. Birkenstock Shearling Lined Boston Clogs


Birkenstock Shearling Lined Boston Clogs, £135, Birkenstock

3. Bottega Veneta Leather BV Lug Boots

bottega boots

Bottega Veneta Leather BV Lug Boots, £810, Harrods

4. Chloé Betty Rubber Rain Boots

chloe betty rain boots

Chloé Betty Rubber Rain Boots, £370, Net-A-Porter

5. UGG Classic Ultra Mini Boots

ugg boots

UGG Classic Ultra Mini Boots, £125, Office

6. SKIMS Velour Hoodie

skims hoodie

SKIMS Velour Hoodie, £84, Net-A-Porter

7. Jacquemus Valensole V-Neck Rib Knitted Bralette

jacquemus bralette
Matches Fashion

Jacquemus Valensole V-Neck Rib Knitted Bralette, £95, Matches Fashion

8. Marc Jacobs The Snapshot Leather Cross-Body Bag

marc jacobs bag

Marc Jacobs The Snapshot Leather Cross-Body Bag, £300, Selfridges

9. Sleeper Feather Trimmed Party Pyjamas

sleeper pjs
Urban Outfitters

Sleeper Feather Trimmed Party Pyjamas, £256, Urban Outfitters

10. Stand Studio Nikki Coat

stand studio nikki coat

Stand Studio Nikki Coat, £400 (sold out)