This £5 beauty product is flying off the shelves at Primark

We all love a good beauty bargain, and Primark is the holy grail of budget-friendly shopping – even when it comes to makeup and skincare.

Their latest hit is a £5.50 eyeliner that even Ariana Grande is said to be a fan of. And if it’s good enough for the queen of the eyeliner flick, it’s good enough for us.

Carter Beauty

Ariana’s makeup artist Rokael Lizama has shared that the product she used on the singer in her recent break up with your girlfriend, I’m bored music video was indeed the Supreme Gel Liner by Carter Beauty by Marissa Carter. And luckily for us, it’ll only set beauty fans back a mere £5.50 – and can be bought at local Primark stores.

The product has been so popular that it’s been selling at the rate of one every eight minutes! What’s more, it has increased by 25,000% in sales since Ariana wore the liner.

Lizama wrote on her Instagram alongside a photo of Ariana:

‘Still obsessed with this dazzling look from the #breakupwithyourgirlfriend music video! For all the #Arianators asking I used @carterbeautycosmetics @marissacarter Supreme Gel Liner so in love with the way the tip is super fine and its jet black and smudge-proof.’

Irish brand Carter Beauty is created by Marissa Carter, the woman behind budget tanning brand Cocoa Brown. Prices are super affordable and accessible to all, starting at £3.55, and peaking at £13.43.

Speaking to, Carter explained the ethos behind her range:

‘Beauty has always been my passion,’ she said, before adding:

‘Before Cocoa Brown I owned my own salon, Carter Beauty and the satisfaction I got from seeing a woman watching herself transform was second to none.’

‘Carter Beauty is almost an ode to that. It’s really important to us that our customers get value for their money without skimping on quality.’

As well as the bestselling eyeliner used by Ariana Grande, the range also features a number of eyeshadow palettes, lipsticks, primers, foundations, and blushers; essentially everything you need in your beauty arsenal.