Obvious affordability aside, The Ordinary has always been known for its innovation, and its latest launch – an 100 per cent niacinamide powder – might just be the biggest game changer yet.
Firstly, it’s a powder, representing a major change for a range that’s best known for its serums and oils. Secondly, it’s a totally customisable product that encourages you to mix and match with other formulas, so that you can generate the best possible results for your particular skin type.
Niacinamide, or vitamin B3, is an active ingredient that can contribute multiple benefits, including strengthening the skin barrier, regulating oil production and reducing breakouts, improving the appearance of pores and smoothing out irregular skin texture.
It’s also one of the key ingredients in The Ordinary’s ever-popular Niacinamide 10% + Zinc 1% solution, which has hundreds of rave reviews online and sells one every three seconds – a good indicator of just how much demand the new offering might inspire.
The Ordinary niacinamide powder, however represents the most direct topical exposure of niacinamide, putting the power in your hands as you mix it with other non-conflicting favourites like Hyaluronic Acid, or the Buffet multi-peptide serum (the brand notes that it should not be combined with formulations with a pH of 5 or lower).
Whilst it sounds like bathroom alchemy at first, it’s actually surprisingly simple to use, and there’s a spoon included so that you can make sure you don’t go overload on product. The powder is also devoid of alcohol, oil and silicone, and is vegan and cruelty free, ticking many of the skincare boxes sought as standard these days.
Ready to place your order already? There’s not long to wait – The Ordinary 100% Niacinamide Powder is priced at a very reasonable £4.90 and will launch on 4 August. If you want to beat the rush, you can sign up to the waitlist on deciem.com.