When it comes to skincare, good, effective ingredients don’t have to come at a premium; a fact that’s been proven by emerging brands like The Ordinary.
Last year, we met The Inkey List: a brand with simple packaging and quality formulas that’s said to rival The Ordinary for both effectiveness and price. The skincare line launched on websites such as Cult Beauty with 15 hero pieces, nothing costing more than £10.
The exciting news is that after the phenomenal success of The Inkey List’s core collection, the brand is now bringing out five new products to cater to both skincare beginners and serious beauty addicts.
The Inkey List Polyglutamic Acid, £12.99, Cult Beauty, out March 7
The five new products come in two drops:
- Salicylic Acid Cleanser and Beta Hydroxy Acid: Both launched due to demand from customers for acne busting products, set to go live on Cult Beauty on 5th February.
- Polyglutamic Acid, Heptapeptide and Multi-biotic: Part of an innovation line for beauty addicts and experts, set to go live on Cult Beauty from 7th March.
The Inkey List Salicylic Acid Cleanser, £10.99, Cult Beauty, out Feb 5
While the two new acne busting products speak for themselves, the other three introduce new ingredients and formulations we may not be familiar with. In a nutshell, the Polyglutamic Acid locks in the moisture delivered by your hyaluronic serum (and can hold four times the moisture levels of Hyaluronic Acid), the Heptapeptide targets fine lines and crepey skin and the Multi-biotic is a moisturiser that helps to balance skin.
Created by skincare experts Mark Curry and Colette Newberry, who were previously part of Boots’ branding and product development team, The Inkey List’s reliable products offer everything you need to build a personalised daily routine, from hyaluronic acid serum to glycolic acid toner and even a kaolin-based clay mask.
There’s also nourishing moisturisers with ingredients like turmeric and zinc oxide, and soothing, hydrating squalane and rosehip oils. Essentially, no matter what your concerns are, The Inkey List can help you address them, without breaking the bank.
‘We go further up the supply chain to get the best ingredients direct from the source – the raw material suppliers,’ the pair explained to Refinery29. ‘This enables us to get premium grade ingredients without the premium price tag.’
‘We also focus on the formulations to make them incredible in their own right, keeping the packaging simple and informative (ingredients are labelled clearly on the side) and avoiding huge marketing budgets – there’s no BS here.’ And hey, isn’t no BS what we all, ultimately, want from our beauty buys?
If you’re ready to invest, the wait is over – The Inkey List launched at Feelunique on 31 August, and you can shop the full range now. Move quickly – with prices this low, we predict a sell-out!