We first heard rumblings of a UK Glossier store several months ago, but since then, everything has been incredibly under wraps. But the good news is that the wait is nearly over, with the London-based temporary shop opening this Wednesday (20 November) and staying open right through to February. Here’s everything you need to know.
First up, the location: Glossier’s chosen first bricks and mortar store is located right bang in the middle of things, in London’s Covent Garden. Already a comprehensive shopping destination, Covent Garden is a favourite for tourists and locals alike. The store is tucked away in Floral Street, away from the main strip and yet still right around the corner from Covent Garden tube station. Pretty ideal, right?
If you’re already intrigued, wait until you hear about the decor and specific details. As with everything Glossier does, the interiors are perfectly thought through and speak to their loyal fan base. Considering the shop is located (as mentioned) on Floral Street, a floral interior is an apt and unsurprising choice, and proof that Glossier puts thought into every decision they make.
Emily Weiss and her team have drawn inspiration from the traditional British social clubs of London, and in addition to the bespoke flowery wall designs, there is a “Glossier Rooftop,” installation that pays homage to the London skyline.
Like with all of Glossier’s real life stores, all products from the range (including the fragrance, body collection, makeup, skincare, and Glossier Play) is available to play with, test out, and buy then and there. Prior to this (and a short IRL week long stint in a townhouse several years ago), Glossier has only ever been available to UK fans online before. This interactive store is the first opportunity for many Glossier buffs to try things out before they buy them.
As well as the full line up of products, the Glossier store will also stock a limited edition pink Glossier umbrella, which will only be available in London. At £25, it’s not super affordable, but £5 of every purchase does go towards the Young Women’s Trust, which is a charity that fights for gender equality and helps struggling young women gain confidence and find work.
Glossier London is located at 13 Floral Street, Covent Garden, and outside of Christmas Day and New Year’s Day, will be open during the following hours:Monday-Saturday 10:00-19:00pm, and Sunday 11am-18:00pm.