Health and fitness guru Joe Wicks aka The Body Coach has teamed up with Westfield shopping centre to launch his first ever pop-up restaurant – and its set to be as deliciously nutritious as you’d expect.
The Joe Wicks Café will be apart of The Lifestyle Lab, Westfield’s new wellbeing pop-up encouraging Londoners to nourish their body, mind and soul. Visitors will be able to enjoy dishes from a menu of delicious, healthy recipes curated by Joe himself and have the opportunity to take a 360 approach to their wellbeing; from eating for fitness, to free fitness classes and even measuring the body’s antioxidant levels.
‘Looking after yourself doesn’t have to be hard work,’ said Joe. ‘I’m a man on a mission to educate people and give them the knowledge they need to get a healthy strong body without going hungry. The Joe Wicks Café at Westfield’s The Lifestyle Lab is designed to show how easy and tasty lean eating can be, if you just know how.’
According to Westfield, the event has been designed to weave the trend for healthy-living into our everyday lives. As well as Joe Wicks, Westfield will bring together other leading wellness experts including Nobel Prize-winning science technology from Pharmanex; yogis from Lululemon and fitness fanatics Gymbox, plus fun high-octane sessions from Adidas within The Lifestyle Lab.
Myf Ryan, Westfield UK & Europe’s Chief Marketing Officer said: ‘We’re excited to launch The Lifestyle Lab at both of our Westfield centres this summer. We know that customers are looking for more from us than simply shopping, which is why we’ve created a destination that sees visitors coming to enjoy retail, dining, entertainment and experiences at our unique events.’
‘This activity gives visitors a holistic lifestyle experience, where they can dine on nutritious dishes, take part in new workouts and learn more about their own bodies through pioneering technology.’
The Lifestyle Lab opens for the first May Bank Holiday weekend at Westfield London on Thursday 3rd May until Monday 7th May, and will move to Westfield Stratford City from Thursday 28th June until Sunday 1st July.