The recipe box market is already booming, with offerings from household names like Gousto and Hello Fresh to premium options like Riverford and Abel & Cole. But now the supermarkets are making their mark, with M&S and Morrisons both launching meal kit boxes that you can cook and enjoy at home.
These releases reflect the growing trend for staying in and preparing fresh, healthy meals at home – not only borne from necessity during the restaurant closures of the pandemic, but also thanks to the value sitting around the table and enjoying food together can have on our households. They’re also remarkably budget friendly, particularly when you consider the packages are delivered to your front door with every ingredient measured and weighed out, making whipping up a midweek supper easier than ever.
Keen to place an order? Here’s what you need to know.
The supermarket recipe boxes starting from £30 including delivery
Cook With M&S Recipe Box
M&S’s offering contains three delicious meals for two people, with dishes including a Chicken Tikka Traybake with Spiced Potatoes and Peppers, King Prawn Paella with Bell Peppers and Garden Peas, and Pork Loin Medallions with a Creamy Mushroom and Garlic Sauce. All of the pork and chicken supplied is 100 per cent British, while fruit and veg are super fresh and reliably tasty.
April Preston, Director of Product Development at M&S says: ‘This is a bit of a game changer; amazing quality ingredients, super simple recipes allowing you to create the most delicious dinners from scratch. And all delivered directly to your door. I’m incredibly excited about this launch and can’t wait to hear what customers think of the new boxes.’
Morrisons Five Meals to Feed a Family of Four Box
If you’ve got more mouths to feed, the Morrisons family box represents great value, containing five meals (Classic Spaghetti Bolognese, Veggie Pasta Bake, Rosti Topped Cottage Pie, Sausage Tray Bake, and Mixed Bean Chilli with Wedges) for £30 including delivery.
Tessa Callaghan Head of Food Boxes at Morrisons said: ‘Many of our customers enjoy eating meals as a family and we have seen customers do this more during the pandemic. It can be difficult to constantly cook up new dishes that please everyone. So, we wanted to create a great value box that contained high-quality produce and recipe cards – to make it easier to try new things.’