When it comes to skincare, beauty and lifestyle essentials, we are spoilt for choice. Not only are there a load of reliable websites nowadays, but we know we can always quickly pop out to the high street and find a Boots or Superdrug store to pick up whatever bits we need. That’s one of the reasons why it’s so great to see that Superdrug will be rolling out a new skin advice and treatment service in stores over the coming weeks.
For the first time in any high street pharmacy store, Superdrug is training pharmacists to provide support for a range of skin conditions. If appropriate, they will then be able to prescribe special medicines that you wouldn’t find over the counter.
The scheme aims to make skincare advice more accessible to everyone. Because of this, consultations will be on a walk-in basis and totally free of charge.
The retailer is expecting to see a lot of acne and eczema cases, as they are two of the most common skin conditions in the UK. Superdrug’s research found that 95 per cent of those aged 11-30 have been affected by acne, while one in 12 adults have eczema. More than half of adults have seen a doctor about a visible skin condition, but people are less likely to seek help because of the lack of appointment availability and waiting lists.
The research also found two thirds of people feel self-conscious about their skin. Nearly half have lost confidence due to their skin, 41 per cent feel embarrassed by it and 24 per cent have stopped socialising because they felt so bad about it.
21 per cent of people even said their mental health has suffered, with some reporting they’ve experienced depression stemming from their skin.
Superdrug has partnered with influencers like Karishma Leckraz, Betty Traore and Adam Lamb to showcase their skin without makeup or filters, to normalise common concerns.
Dr Sara Kayat, a Superdrug ambassador, hopes the new skin advice service will ‘allow people to live more confidently in the skin they’re in as well as helping to treat their skin conditions.’
Caris Newson, head of healthcare services at Superdrug, said: ‘Our new service will hopefully go some way in giving people an easy and convenient way to get professional help, advice or treatment for their skin, simply by visiting their local high street Superdrug pharmacy.’