Shrimps has launched a collection at Next and prices start from £28

London designer label Shrimps is best known for its colourful faux fur outerwear and whimsical, uber-feminine aesthetic. But, while extremely covetable, the pieces come with designer price tags that make them inaccessible to most of us as an everyday purchase.

However, now Shrimps founder and designer Hannah Weiland has teamed up with Next’s exclusive designer brand Label/Mix on a much more affordable collection, bringing her signature aesthetic to the masses.

Shrimps Lemon Print Tea Dress

Shrimps x Label Lemon Print Tea Dress, £135, Next

Next’s Label/Mix ‘champions fashion’s rising stars and niche brands, collaborating with them to create and curate beautifully crafted investment pieces’ – other recent Label/Mix collections have seen collaborations with high-end brands including Cefinn, Hill & Friends, American Vintage and Marques Almeida.

And now, the same magic is being sprinkled over some amazing Shrimps pieces. Spanning both womenswear and kidswear, prices in the Shrimps x Label/Mix collection start from just £28 and will be launched as several small drops throughout the season. The initial launch is available to shop now and includes two dresses for women and the most adorable rompers and dresses for little ones.

Shrimps Leopard Print Square Neck Dress

Shrimps x Label Leopard Print Square Neck Dress, £99, Next

The first dress is a leopard print knee-length affair with three-quarter length puff sleeves, a square neckline and a ruched bodice. At just £99, it’s a snip of the usual price tag you’d find attached to a Shrimps dress, but even better is that you can twin with your little one as the same print can be found across a dress and a romper. Cute doesn’t even begin to describe it…

The second dress is a lovely vintage-style midi-length tea dress in pale blue with delicate lemon and flower illustrations dancing across it. Featuring buttons, an oversized lay-flat collar, three-quarter length sleeves and a frill hem, this would be the ultimate dress for attending weddings, garden parties and more.

Shrimps Teddy Print Dress Set

Shrimps x Label Teddy Print Dress Set, from £30, Next

Finally, we couldn’t help but fall in love with the sweet teddy bear print on this dress for little girls (available in sizes 3 months – 3 years), plus it also appears on a romper – perfect for the most stylish little ones in your life.

No stranger to a high street collab, Shrimps has also previously teamed up with Habitat on a lifestyle collection and Warehouse on a summery fashion collection.

Shop the Shrimps x Label/Mix collection at and in Next stores now.