One of these ‘holy grail’ £4 concealers sells every five seconds in the UK

How much do you usually spend on your day-to-day concealer? Less than £10? £15? More than £20?

Well, how would you feel if we told you that one of the bestselling concealers in the country costs just £4, with many hailing it as their ultimate ‘holy grail’ purchase?

Revolution’s Conceal & Define concealer may be toward the budget end of the make-up spectrum, but even devotees of expensive product agree that its full coverage formula and smooth, even texture can achieve amazing results. In fact, the shiny pink tubes have proved so popular that one is sold every five seconds in the UK.

Explaining the popularity of the product to Femail, Revolution founder Adam Minto said: ‘It feels lightweight but it’s full coverage concealer to cover blemishes, even skin tone and counteract dark circles, with a matte finish that won’t settle or accentuate fine lines and pores.

‘It has a long wearing, intense pigment that can also be used to contour and add definition. The large doe foot applicator allows for smooth application that won’t drag on the delicate skin under your eyes.’

The brand have also been praised for the inclusive nature of their product, which is available in 25 different shades.

‘Love the inclusivity love this concealer you are on of the few brands that has a real good shade for me,’ wrote one follower on social media, whilst another agreed: ‘Talking about inclusion !! You are amazing’.

Conceal & Define is available from Superdrug in store and online, priced at £4, whilst other Revolution products start from just £1. With the rave reviews from influencers and very affordable price tags, it’s unsurprising that Revolution was recently revealed to be Superdrug’s number one selling cosmetics brand.

So whether you’re looking to brighten dark circles, conceal breakouts or even out your skin tone, it’s certainly worth giving Revolution concealer a try…