Associated Newspapers Ltd is part of the Daily Mail and General Trust plc group (‘DMGT’). Members of the DMGT group may use and share, within that group, the information you provide and other information held about you for the purposes set out below. For more information about the DMGT group please see the DMGT website.
Information we may hold about you
- Information you’ve provided to us, including our websites
- Information about products and services you’ve ordered or enquired about
- Information provided by other companies who have obtained your permission to share information about you
- Information about your interaction with adverts and services such as registration, comments
- Information we collect using cookies stored on your device (for example, this may be a PC, phone or tablet) about your use of you.co.uk and/or selected third party websites. For more information on cookies and how to manage them, please see our cookies notice below.
- Your IP address, this is a number that identifies a specific network device on the internet and is required for your device and is required for your device to communicate with websites
- Technical information from your device relating to the service you receive
All confidential information, is used securely and only transmitted in encrypted form
Please do not submit your personal information to us if you do not wish us to collect it.
How we may use your information
By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which shall include (without limitation):
- Verifying your identity (for example when you return to the Site)
- Personalising your visits to the Site and developing the design and style of the Site to improve the services provided to you
- Informing you about the latest changes to the Site, or products, services or promotional offers that you might find interesting
- Customer services and support
- Informing you if you have been successful in any Site competitions or promotions
- Compiling customer reviews
- Conducting market research
- Carrying out statistical, technical and logistical analysis and strategic development
- According to your preferences, communicating (and personalising such communication) with you:
- To send you periodic newsletters about your chosen services
- To send you direct marketing. This may include communications by post, telephone or email or SMS about us and our business partners’ products and services, events and special offers, including where applicable, for a reasonable time after you have ceased to be a customer of ours
- To provide you with personalised services, such as providing with you with viewing recommendations and tailored advertising. This includes where we have agreement to store information about you on the devices you use, for example to make some of the adverts you see more relevant to you
We may share information about you with suppliers that we engage to help us provide the services and/or functionality, e.g. online payment processing and suppliers of any of the goods or services that you buy through this Site. We will use reasonable endeavours to control and be responsible for the use of your information by such suppliers
We may share your personal information with other companies within the DMGT group of companies
Subject to obtaining your consent, we may also supply personal information about you to third parties.
We may also provide third parties, at our discretion, with certain aggregate statistical data about your use of our Site, which data may include demographic data such as age range and/or geographic location of groups of user. This aggregate data would not include information that could personally identify you.
We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.
Updating your preferences
You can opt out by clicking on the ‘unsubscribe’ link in the direct marketing/newsletter emails from us. You can opt out of marketing text messages replying ‘STOP’. ‘Or you can use the contacting us’ details at the end of this privacy notice.
- Online behavioural advertising (OBA)
Interest—based Advertising & Advertising services
Cookies used by dmg media.
We gather anonymous information such as on the types of pages visited, and keywords searched on in order to build an overall, but anonymous, picture of interests or preferences based on individual users browsing habits so that we can offer a more personal experience. To this information, we include information relating to a user’s country, region and connection type gathered from elements of the IP of the browsing device. This practice is a core method used by our group to make our online advertising more efficient for our advertisers and more relevant to consumers.
With permission from our advertisers, we also collect information about their sites, for use on their advertising campaigns. This is often called Retargeting, or Remarketing, and involves showing ads to groups of users that have, for example, visited that client’s homepage.
We will also gather information, still anonymously, on the users that reach an action page on an advertiser’s site. This allows us to monitor how many sales or actions we achieve for a client, and therefore how effective our advertising is.
For more information about interest based advertising and how to turn this feature off, please see our cookies notice below.
Ad verification technology
Safeguards and Security
No data transmission over the internet can be entirely secure, so we do not guarantee the security of your personal information and/or use of the Site. However, we use reasonable endeavours to protect the security of your personal information from unauthorised access or use by using encryption technology.
We do not store your card details and our Site is protected by Secure Socket Layer (SSL) technology
In addition to these safeguards, your personal information is protected in the UK by the Data Protection Act 1998. This provides that the information which we hold about you should be processed fairly and lawfully, should be accurate, relevant and not excessive, not be retained for longer than is necessary and, if applicable, be kept up to date. For more information on the Data Protection Act 1998 and your related rights please see www.ico.gov.uk
You should be aware that when you use our websites, mobile sites, or mobile apps, we may collect information by using ‘cookies’.
What are cookies and how do they work?
Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.
Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups:
(i) Cookies that are needed to provide the service you have asked for?
Some cookies are essential so you can move around the website and use its features. Without these cookies, services you’ve asked for can’t be provided. These cookies don’t gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Here are some examples of essential cookies:
- Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.
- When you add something to the online shopping basket, cookies make sure it’s still there when you get to the checkout.
- Some are session cookies which make it possible to navigate through the website smoothly. However these are automatically deleted after you close your web browser.
(ii) Improving your browsing experience
These cookies allow the website to remember choices you make, such as your language or region and they provide improved features.
Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites:
- Remembering your preferences and settings, including marketing preferences.
- Remembering if you’ve filled in a survey, so you’re not asked to do it again.
- Remembering if you’ve been to the site before. If you are a first-time user, you might see different content to a regular user.
- Restricting the number of times you’re shown a particular advertisement. This is sometimes called ‘frequency capping’.
- Showing you information that’s relevant to products of ours that you have.
- Enabling social media components, like Facebook or Twitter.
- Showing ‘related article’ links that are relevant to the page you’re looking at.
- Remembering a location you’ve entered such as weather forecasts.
We like to keep track of what pages and links are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get ‘error messages’ from web pages.
This group of cookies, often called ‘analytics cookies’ are used to gather this information. These cookies don’t collect information that identifies you. The information collected is anonymous and is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works.
Some of our websites and some of the emails you might get from us also contain small invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of its marketing and emails. These web beacons are anonymous and don’t contain or collect any information that identifies you.
We also use ‘affiliate’ cookies. Some of our web pages will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is sometimes used to tell that other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. This works using a cookie.
(iv) Showing advertising that is relevant to your interests
We sell space on some of our sites to advertisers. The resulting adverts often contain cookies. The advertiser uses the browsing information collected from these cookies to:
- restrict the number of times you see the same ad (frequency capping);
- and help show other ads that are relevant to you while you’re on our websites. This is often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group you with other users into interest groups and show you advertisements based on those interests. The OBA data collected from cookies you get when you’re on our sites is only used to show relevant ads on our sites, not on other websites.
So how does OBA work? Let’s look at an example. Imagine you visit a website about travel. That website shows an advert and with that advert you receive a cookie. Imagine you then visit one of our websites which has an advert from the same advertiser you saw on the travel site. The advertiser will give you a new version of the cookie you received on the travel site. The advertiser can then use that cookie to recognise that you’ve previously been to a travel site and show you a relevant ad.
Although the OBA data collected uses your browsing activity to understand your interests, the data is anonymous and isn’t linked to you as a person. Even if you log in to our websites, the OBA data is still not linked to you.
Neither we, nor the companies who show ads on our sites sell data collected from cookies to any other organisations.
Websites today normally offer some level of interaction – whether it’s sending and receiving messages, buying goods or choosing how you wish to view the site. To manage this, small text files called cookies are stored on your computer.
In order to make our advertising as relevant and efficient as possible we often match our advertising to historic browsing information collected from our sites. This is done using advertising cookies. All of the browsing information is anonymous, and none of it can be linked to you as an individual.
Are cookies viruses?
No. Cookies are not viruses, trojans, spyware, or worms or any other kind of malware.
Are cookies programs?
No. Cookies are not programs. They can’t install things you don’t want on your computer.
Can cookies see what’s on my computer?
No, cookies can’t see what is on your computer. Nor can they collect any other information from your computer, nor snoop on your files.
Can the cookies I’ve got be seen by other people?
No. A cookie can only be read by the site that gave you the cookie in the first place. And of course you can see your own cookies, as described later.
What is in a cookie?
A cookie contains seven main pieces of information:
The domain of the website that set the cookie. A cookie can ONLY be ready by the site that set it.
The name of the cookie
The identifying information the cookie is carrying. This is normally an encrypted string of letters and numbers, that is only meaningful the website that set the cookie.
How long the cookie lasts for. If this is not set, the cookie will disappear when you close your browser (session cookies). Otherwise it will delete itself on the date set in the expiry field.
This is not always used, but can be set so that the cookie is only sent when the user is in a particular part of the website. For example if the domain is set to acme.com, and the path is set to /accounts, the cookie will only be used when the user is in the acme.com/accounts part of the site.
This attribute can be used to tell the browser to only use the cookie when it is using a secure or encrypted connection.
- Http only
Can I control the cookies I get?
Yes. You can control what cookies you get, and which cookies you keep, and whether or not information about your browsing activity is captured. This next section tells you how to control your preferences.
We are not suggesting you use all the different tools and techniques described below. They will not all be appropriate for everyone. It is however important to understand that there is a range of options and tools available, and it’s up to you to decide which if any of them to use.
Please note any settings you change will not just affect garden.mymail.co.uk cookies. The changes will apply to all websites you visit.
How can I see and manage my cookies in my browser?
Virtually all modern browsers allow you to see what cookies you’ve got, and to delete them individually or delete all of them.
Many browsers can also be set up to ask consent for each individual cookie before it is set. This gives you very fine control over what cookies you get, but it can slow down your browsing experience if you have to check each and every cookie.
Most browsers also give you the right to block third party cookies. Most of these third party cookies will be the behavioural advertising cookies. Therefore blocking 3rd party cookies is effectively opting out of most behavioural advertising.
Some browsers let you block cookies from particular sites. So for example if you are happy to get cookies from a site you trust, but you don’t want to get cookies from a site you don’t particularly trust, you can set up your browser to black list the site you don’t trust and refuse any cookies it tries to give you.
Most browsers will let you delete all cookies when you close your browser. You should be aware that any preferences including any opt outs you have set will be lost if you do this.
Finally, you can tell your browser to block all cookies from being set. You should be aware that if you do choose this option many sites will not work as smoothly as you are used to, and some functionality that is reliant on cookies to enable services you want to use will not work at all.
The links below take you to the help sections for each of the major browsers,that will tell you how you can manage your cookies:
How can I control interest based advertising and other tracking cookies?
In addition to the controls available on your computer there are also other ways of controlling interest based advertising and other tracking cookies.
Please note that most of these controls work by setting a cookie that over-rides the interest based advertising cookie. If you delete all your cookies you will also delete the controls to remove cookies, therefore deleting your opt-out preference. In this instance you would need to opt out again.
In addition to the controls available on your computer there are also other ways of controlling interest based advertising and other tracking cookies and the links to each are provided below.
- Internet Advertising Bureau (IAB) “Your Online Choices” page. This allows you to control interest based advertising from each of the ad networks represented by the IAB.
- Network Advertising Initiative (NAI) control page. This allows you to control behavioural advertising from each of the ad networks represented by the NAI.
- Digital Advertising Alliance’s self-regulatory program for online behavioural advertising control page.
What about Flash and Silverlight cookies?
There are several different types of cookies. The most common kind are HTTP cookies. These are the ones that you can control with the mechanisms we described above. In addition to the HTTP cookies, there are other technologies that work in similar ways to cookies such as Flash Local Shared Objects (LSOs) and Silverlight cookies. Some of MailOnline’s site use these types of cookies. You can control them manually using via the websites below:
Contacting us and accessing your personal information
Any queries or comments about this privacy notice or if you wish to review or receive copies of the personal information we hold about you please write to us at:
Associated newspapers Limited
2 Derry Street
London, W8 5TT
We may charge a small administration fee (not exceeding the maximum permitted by law) in relation to fulfilling a request for access to personal information.
Last Updated [20 October 2015].