This cosy loungewear set is Primark’s most popular Instagram post of 2020

With the past several months spent almost entirely at home, it’s unsurprising that loungewear has become the unofficial uniform of 2020. Whether we’re talking comfortable trousers you could feasibly wear in public, luxe lines that you’ll love for year to come, or staple everyday pyjama sets, we’ve never been so invested in sumptuously soft fabrics and elastic waistbands.

Primark has one of the biggest selections of nightwear and loungewear on the high street, with a solid reputation as the destination to head to for affordable styles to snuggle up in. But the most in demand items on the rails above all others? The ‘fluffy set of dreams’, a pink coordinating trio which has fast become its most popular post on Instagram for the whole of 2020.

Since the brand’s account shared a snap of the super-cute set on 17 September, the post has had more than 173k likes and 11k comments from customers who can’t wait to get their hands on it.

‘Omg this set looks so amazing!!’ exclaimed one, while a second wrote: ‘This set is insane! Can’t wait to purchase 💖’

‘Primark you just created a new need!😍,’ echoed a third, followed by another who added: ‘This looks too good! Hope I can find it in stores 🤞🏻😍’

You get the idea – the number of heart emojis and declarations of ‘I need this in my life’ in the comment section are pretty impressive, and as, just as you’d expect from everyone’s favourite budget store, you don’t have to spend a fortune to jump on the bandwagon.

Fluffy Knit Robe, £14, Primark

Fluffy Knit Top, £7, Primark

Fluffy Knit Trousers, £12, Primark

With prices starting from just £7, this is the ultimate treat to self – comfortable enough for 24/7 wear, but also chic enough to star in your next Insta snap. And if you’re not a fan of the pink colour way, you’ll be pleased to see that it also comes in a more classic white option too.

Fluffy Knit Robe, £14, Primark

Fluffy Knit Top, £7, Primark

Fluffy Knit Trousers, £12, Primark

Based on the social media frenzy that’s already taken place, we suspect that supply will soon outstrip demand. If you’re keen to get your hands on the set, our advice is to move quickly – snap it up and you’ll be rewarded with toasty on-trend nights in all winter long.