Primark is forever pulling it out the bag with wearable, trend-led pieces at affordable prices, which is why a trip to our local store is forever on our to-do list to check out the latest bits and pieces.
And while we’re slowly approaching the last weeks of summer (where did that go?), that’s never going to stop us purchasing floral dresses. They’re easily our go-to summer outfit of choice for all occasions (work, weekend, brunch with the girls, you name it), but likewise they don’t look out of place in the spring or autumn either – just add a leather boot and a denim jacket. Even in the winter they can bring a much-needed brightness to your day, if you just pop a turtleneck and tights on underneath.
So while we certainly don’t need any more floral midi dresses in our wardrobe, we can definitely always make room for more, especially this gorgeous new number from Primark.
In a bright summery palette of pinks, reds and blues, the dress features short puff sleeves, a V-neckline, a cinched-in waist and buttons all the way down the front of the midi length dress. Ever since the brand posted the £15 dress to Instagram a week ago, shoppers have been going mad for it, posting eager comments such as ‘I want IT ❤️❤️❤️’ and ‘😍 I MUST have this’.
Meanwhile people who have been lucky enough to get to the shops and purchase it already have confirmed it really is as good as it looks: ‘I bought this the other day and have to say, it’s lovely to look at and to wear! 💜’ said one, while another said: ‘Bought this last week.. beautiful dress ❤️❤️❤️’.
Primark suggest styling it with what is possibly the shoe of the summer, the white heeled mule, but it would also look great with black high-top Converse trainers for a more casual daytime look.
Head to your local Primark store to see if they have the dress in stock, or call ahead before visiting to check stock levels.