Primark actually isn’t launching a click and collect service after all

You may have heard the rumours that Primark, one of the UK’s biggest high street store would be introducing its very own click and collect service in stores. Unsurprisingly, the news was met with major excitement from customers but unfortunately, it’s now been revealed that it’s not actually true.

Despite fans calling it ‘the best news they’ve heard in years’, Primark has now denied that it is working on the virtual offering – an idea which came to light after Irish wealth and asset management company Davy reported the claims.

Primark click and collect
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Davy said that Primark’s chief executive, Paul Marchant, told analysts that the new service was ‘on the horizon’.

The report also claimed: ‘The introduction of a click-and-collect offering will drive incremental benefits to the Primark model in time. Primark’s market share gains prove that its bricks-and-mortar offering remains relevant.’

However, a Primark spokesperson told that the news is simply not true.

Primark said: ‘Online is important for Primark. We have a strong digital and a rapidly growing social media presence, with currently 14 million followers. Our customers enjoy looking online at the latest offers and coming into stores to buy. The combination of in-store design, shopping experience, and amazing prices is what makes Primark so attractive.

‘From time to time, we will look at click and collect as one possible option to extend our customer service. However, there are no plans in the near future to trial click and collect.’

Primark click and collect
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So that’s a definite no for now – but who knows what’s in store for Primark in the future? After all, it was just earlier this month that it launched its biggest store in the world in Birmingham with five floors including a Disney cafe, barber and beauty salon.

Primark also rolled out a limited trial in 2013 where customers could purchase a selection of their pieces on fashion online giant ASOS, although this has not recurred since the test period.