Primark’s new autumn collection is a 70s-inspired dream come true

The 70s look is still going strong in the world of fashion – it’s a trend which has been around for several seasons now, but appears to be going nowhere, and has undoubtedly been bolstered even further by the arrival of the brilliant Mrs America on BBC1 (sorry, but who doesn’t want to be Cate Blanchett when they grow up?)

But if you’ve yet to incorporate the decade’s hallmarks into your everyday wardrobe, now could be the time to strike, as Primark’s first batch of A/W 20 clothing is a brilliant homage to the era – think chintzy, ditsy florals, crisply tailored white poplin shirts, statement bootcut denim and of course, a palette of beiges, creams and maroons. And, this being Primark, it’s all super purse-friendly to boot.

Primark
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Highlights from the collection include floaty, feminine dresses with a choice of midi or maxi hemlines, a brown suede skirt that looks like it could be a vintage original and the chicest and snuggliest of brown faux fur jackets – perhaps not an investment you’ll wear immediately, given the intermittent heatwave, but one that will see you through to Christmas and beyond when the colder temperatures finally arrive.

But while it certainly captures the retro feel, the edit also nods to more contemporary notes, with ribbed knitted bralettes a la the now-iconic Katie Holmes bradigan, and features loved by the Insta style set, including tiered skirts and subtly puffed shoulders.

Here are some of our top picks to help you get into the 70s spirit, starting from just £6. However, until the gods of e-commerce finally bless us with a Primark online store, you’ll need to head to your local branch to snap them up.

The best buys in Primark’s 70s inspired new edit

primark floral dressBeige Floral Dress, £13, Primark

primark denim flaresLight Wash Flare Jeans, £15, Primark

primark fur jacketBrown Fur Jacket, £25, Primark

primark rollbackBeige Turtleneck Sweater, £6, Primark 

primark white poplin shirt

White Shirt, £13, Primark

primark brown suede skirtBrown Suede Skirt, £8, Primark 

primark brown check skirt

Brown Check Skirt, £15, Primark

Brown Cardigan, £13, Primark

Bralette, £8, Primark 

primark floral maxi dress

Brown Floral Maxi Dress, £15, Primark