We’re all working towards becoming more conscious consumers, from choosing sustainable products to putting our money towards buys that raise money for the NHS, or supporting black-owned fashion and beauty businesses, which are disproportionately more likely to have been seriously affected by the Covid-19 pandemic.
June brings about a new opportunity to treat yourself and donate to a great cause, as it’s Pride Month – an occasion originally marked to commemorate the June 1969 Stonewall riots, but which has since become a celebration of and message of solidarity to the LGBTQ+ community.
While there are plenty of rainbow products on the shelves for Pride Month right now, only a small percentage are actually putting their money where their mouths are and fundraising for associated charities. So here are the brands that are making a direct donation to various LGBTQ+ organisations – if you want to indulge in some newness and celebrate Pride 2020, we’d suggest starting here.
The Pride products that actually donate to LGBTQ+ charities for 2020
10 per cent of profits will be donated to Leicester-based charity Trade.
15 per of sales over London pride weekend will be donated to The Outside Project.
Unilever and Superdrug have made a joint donation of £50,000 to Switchboard. Simple, another Unilever brand, will also launch rainbow wipes featuring the Switchboard phone number on on 13 July.
10 per cent of profits from every Pride bottle sold in June will be donated to AKT.
10 per cent of the profits from the ‘Love is Love’ tea towel go to LGBT Foundation.
Face Halo will be donating 5 per cent of all proceeds from the Love is Love campaign to the Trevor Project.
Sales of this can support Batiste’s pledge to donate £30,000 to LGBT Foundation this year.
20 per cent of the proceeds from the sales of the From Puma With Love collection will go to the Cara Delevingne Foundation to support LGBTQIA+ charities (with a maximum donation of $250,000).
10 per cent of the price of this raincoat will be donated to an international LGBTQ organisation working for equality and rights for all people.