16 Pride products that actually donate to LGBTQ+ charities

We’re all working towards becoming more conscious consumers, from choosing sustainable products to putting our money towards buys that raise money for the NHS, or supporting black-owned fashion and beauty businesses, which are disproportionately more likely to have been seriously affected by the Covid-19 pandemic.

June brings about a new opportunity to treat yourself and donate to a great cause, as it’s Pride Month – an occasion originally marked to commemorate the June 1969 Stonewall riots, but which has since become a celebration of and message of solidarity to the LGBTQ+ community.

While there are plenty of rainbow products on the shelves for Pride Month right now, only a small percentage are actually putting their money where their mouths are and fundraising for associated charities. So here are the brands that are making a direct donation to various LGBTQ+ organisations – if you want to indulge in some newness and celebrate Pride 2020, we’d suggest starting here.

The Pride products that actually donate to LGBTQ+ charities for 2020


Pride Kit, £44.61, Herbivore Botanicals

100 per cent of profits from the Herbivore Pride Kit will be donated to the Trevor Project and the Trans Women of Color Collective.


Midform Universal Sandal, £50, Teva

10 per cent of each sale from the Pride collection will be donated to AKT.


pantherella pride socks

Shine Sock, £14.50, Pantherella

10 per cent of profits will be donated to Leicester-based charity Trade.

Bella Freud

bella freud pride candle1970 Rainbow Candle, £48, Bella Freud

15 per of sales over London pride weekend will be donated to The Outside Project.

Marc Jacobs

marc Jacobs pride lipglossMarc Jacobs Beauty Enamored (With Pride) Hydrating Lip Gloss Stick, £24, Harvey Nichols

For Pride 2020, Marc Jacobs Beauty will donate $10,000 to SAGE and $10,000 to Le Refuge.


Vaseline Aloe Lip Therapy, £1.95, Superdrug

Unilever and Superdrug have made a joint donation of £50,000 to Switchboard. Simple, another Unilever brand, will also launch rainbow wipes featuring the Switchboard phone number on on 13 July.


asos pride t-shirtsASOS DESIGN x GLAAD Unisex T-Shirt with Unity Logo in Black, £18, ASOS

100 per cent of net profits from this entire ASOS collaboration will be donated to GLAAD.


boucleme pride bottleLimited Edition Curl Defining Gel, £15, Bouclème

10 per cent of profits from every Pride bottle sold in June will be donated to AKT.


eastpak pride bagThe One Rainbow Dark, £30, Eastpak

A portion of proceeds from every item in Eastpak’s rainbow collection will be donated to ILGA.

Victoria Eggs

love is love tea towelVictoria Eggs Love Is Love Tea Towel, £12, notonthehighstreet

10 per cent of the profits from the ‘Love is Love’ tea towel go to LGBT Foundation.

Face Halo

face halo prideLimited Edition Love Is Love Face Halo, £20, Face Halo

Face Halo will be donating 5 per cent of all proceeds from the Love is Love campaign to the Trevor Project.


morphe pride paletteGlsen Up Artistry Palette, £18, Morphe

100 per cent of net proceeds (a minimum of US $50,000) from sales of the Free To Be Collection will be donated to GLSEN.


batiste pride canBatiste Love is Love Dry Shampoo, £2.99, Superdrug

Sales of this can support Batiste’s pledge to donate £30,000 to LGBT Foundation this year.


puma pride t-shirtPride Graphic Women’s Tee, £25, Puma

20 per cent of the proceeds from the sales of the From Puma With Love collection will go to the Cara Delevingne Foundation to support LGBTQIA+ charities (with a maximum donation of $250,000).


stutterheim pride raincoatVladimir Rainbow Raincoat, £260, Stutterheim

10 per cent of the price of this raincoat will be donated to an international LGBTQ organisation working for equality and rights for all people.


Pride Collection, £115, Depixym

A third from every sale of Depixym’s Pride Collection cosmetic emulsions will be split between AKT and Mermaids.