We’re all working towards becoming more conscious consumers, from choosing sustainable products to putting our money towards buys that raise money for the NHS, or supporting black-owned fashion and beauty businesses, which are disproportionately more likely to have been seriously affected by the Covid-19 pandemic.
June brings about a new opportunity to treat yourself and donate to a great cause, as it’s Pride Month – an occasion originally marked to commemorate the June 1969 Stonewall riots, but which has since become a celebration of and message of solidarity to the LGBTQ+ community.
While there are plenty of rainbow products on the shelves for Pride Month right now, only a small percentage are actually putting their money where their mouths are and fundraising for associated charities. So here are the brands that are making a direct donation to various LGBTQ+ organisations – if you want to indulge in some newness and celebrate Pride 2020, we’d suggest starting here.
The Pride products that actually donate to LGBTQ+ charities for 2020
Herbivore
Pride Kit, £44.61, Herbivore Botanicals
100 per cent of profits from the Herbivore Pride Kit will be donated to the Trevor Project and the Trans Women of Color Collective.
Teva
Midform Universal Sandal, £50, Teva
10 per cent of each sale from the Pride collection will be donated to AKT.
Pantherella
Shine Sock, £14.50, Pantherella
10 per cent of profits will be donated to Leicester-based charity Trade.
Bella Freud
1970 Rainbow Candle, £48, Bella Freud
15 per of sales over London pride weekend will be donated to The Outside Project.
Marc Jacobs
Marc Jacobs Beauty Enamored (With Pride) Hydrating Lip Gloss Stick, £24, Harvey Nichols
For Pride 2020, Marc Jacobs Beauty will donate $10,000 to SAGE and $10,000 to Le Refuge.
Vaseline
Vaseline Aloe Lip Therapy, £1.95, Superdrug
Unilever and Superdrug have made a joint donation of £50,000 to Switchboard. Simple, another Unilever brand, will also launch rainbow wipes featuring the Switchboard phone number on on 13 July.
ASOS
ASOS DESIGN x GLAAD Unisex T-Shirt with Unity Logo in Black, £18, ASOS
100 per cent of net profits from this entire ASOS collaboration will be donated to GLAAD.
Bouclème
Limited Edition Curl Defining Gel, £15, Bouclème
10 per cent of profits from every Pride bottle sold in June will be donated to AKT.
Eastpak
The One Rainbow Dark, £30, Eastpak
A portion of proceeds from every item in Eastpak’s rainbow collection will be donated to ILGA.
Victoria Eggs
Victoria Eggs Love Is Love Tea Towel, £12, notonthehighstreet
10 per cent of the profits from the ‘Love is Love’ tea towel go to LGBT Foundation.
Face Halo
Limited Edition Love Is Love Face Halo, £20, Face Halo
Face Halo will be donating 5 per cent of all proceeds from the Love is Love campaign to the Trevor Project.
Morphe
Glsen Up Artistry Palette, £18, Morphe
100 per cent of net proceeds (a minimum of US $50,000) from sales of the Free To Be Collection will be donated to GLSEN.
Batiste
Batiste Love is Love Dry Shampoo, £2.99, Superdrug
Sales of this can support Batiste’s pledge to donate £30,000 to LGBT Foundation this year.
Puma
Pride Graphic Women’s Tee, £25, Puma
20 per cent of the proceeds from the sales of the From Puma With Love collection will go to the Cara Delevingne Foundation to support LGBTQIA+ charities (with a maximum donation of $250,000).
Stutterheim
Vladimir Rainbow Raincoat, £260, Stutterheim
10 per cent of the price of this raincoat will be donated to an international LGBTQ organisation working for equality and rights for all people.
Depixym
Pride Collection, £115, Depixym
A third from every sale of Depixym’s Pride Collection cosmetic emulsions will be split between AKTÂ and Mermaids.
