& Other Stories House of Hackney’s collection is one of the most hotly anticipated fashion collaborations of this season – and not just because of the (inevitably stunning) designs.
The range, which launches in selected stores and online today (24 May) is personalised in a truly novel way, with a look for each of the 12 zodiac star signs.
& Other Stories say that they have ‘admired House of Hackney’s maximalist interiors design for a long time and dreamt about bringing their print bonanza into their own world.’
But why the astrology spin? ‘House of Hackney transcends trends and plays in a quirky world of their own. We wanted to add to the playfulness of the co-lab collection by styling the pieces to fit the personality of each zodiac sign. Horoscopes can be wildly intriguing and so much fun,’ Anna Nyrén, Head of Co-labs at & Other Stories, explains of the new collection.
Prices vary from a £49 bustier and a £59 skirt to a £89 blazer and £125 dress, and from the bold, bohemian prints of Aries to the feminine florals of cancer, the co-lab is tailored to the traits of each sign.
Of course, it goes without saying it’s not a prescriptive science, and you can mix and match the items as you please. But a quick straw poll of the YOU office suggests that the brands are pretty spot on with their recommendations (although we’d all like a pair of Scorpio’s sunglasses).
So what do you think of your star sign’s look?
Other Stories House of Hackney: The looks by zodiac sign
& Other Stories House of Hackney is available in London’s Regent Street, Kings Cross and Covent Garden stores and online. Find out more about each look and shop the entire collection at & Other Stories.