One product is bought every minute from Olay’s new sell-out collagen range

Our newly-refocused approach to skincare as self-care in 2020 and 2021 has seen some of the beauty world’s offerings fly off the shelves at record speed. Take, for example, one of Olay’s new offerings, which instantly sold out and boasted record sales that saw one product being bought up every single minute.

The Collagen Peptide 24 range sold out in a mind-bending 7 days, after launching in Boots in mid-January. It seems as though fans can’t get enough of the serum, day cream and eye cream, which only cost £49.99 when bought together.

Olay bundle
Boots

Olay Collagen Bundle, £49.99, Boots

The collection features — as its name suggests — a powerful dose of collagen peptide in them (otherwise known as Palmitoyl Pentapeptide-4), as well as vitamin B3+ on its ingredients list. Together, the formulas promise to hydrate, firm, brighten, smooth and improve elasticity.

Olay Regenerist collagen peptide day cream
Boots

Olay Regenerist Collagen Peptide 24 Day Cream Without Fragrance, £17.49, Boots

Each product has been majorly hyped up on Instagram since launching, with fans of the brand writing that they can’t wait to give the products a go.

Olay Regenerist Collagen peptide day serum
Boots

Olay Regenerist Collagen Peptide 24 Day Serum Without Fragrance, £17.49, Boots

As mentioned, you can actually buy the three products in a bundle on boots.com where they are sold for £49.99. Alternatively, you can currently pick them up individually for an impressive 50 per cent off online, for £17.49 rather than £34.99. We’re unsure how long this discount will last, so it’s worth grabbing them sooner rather than later. And for those worried about their sell-out status, these formulas have been restocked recently meaning you can get your hands on them, but we don’t expect them to stick around for long.

Olay collagen peptide eye cream
Boots

Olay Regenerist Collagen Peptide 24 Eye Cream Without Fragrance, £17.49, Boots

Collagen is a majorly trending ingredient at the moment, with Boots also bringing out a range of affordable collagen-heavy products. With Boots declaring they had experienced a 1570 per cent rise in searches for collagen, it comes as no surprise that these new launches have also been flying off the shelves as of late.