For those of us who dye our hair (particularly with bleach) or use significant amounts of heat on it, there’s no treatment quite like Olaplex.
The Olaplex system is used both in salons and at home, and consists of six products, all of which work to re-build the disulphide bonds in hair that have been broken by harsh chemicals and overheating. It’s praised by hairstylists all over the world for its ability to re-build the hair’s strength, structure, and integrity – in short, it’s a bit of a wonder-brand with magical healing properties, and allows stylists to colour hair in ways they never could before, without fear of damage.
With this in mind, the fact that the brand are launching a brand new addition to their range is big news in the world of beauty. Olaplex No.0 will join the five current permanent fixtures of Olaplex’s at-home range: the No.3 Hair Perfector, No.4 Bond Maintenance Shampoo, No.5 Bond Maintenance Conditioner, No.6 Bond Smoother, and No.7 Bonding Oil. No.1 and No.2 are reserved for in-salon use, and are professional strength.
Olaplex’s No.0 Intensive Bond Building Hair Treatment is a professional-inspired treatment, and one that works in tandem with the brand’s bestselling bond builder, No.3. The water-like formula has been developed to boost the work the No.3 treatment already does, prepping it for nourishment, rebuilding bonds, and strengthening and protecting hair on the whole.
Impressively, this new treatment contains the highest concentration of Olaplex’s patented molecule, Bis-Aminopropyl Diglycol Dimaleate, making it a must-have addition to your Olaplex experience. It is designed to be used before you apply your No.3 treatment on wet hair; you simply saturate hair with the No.0 product, leave it on for ten minutes, then coat the hair in No.3 and leave it for however long you desire (the minimum leave-on time is 10 minutes, and it begins to lose efficacy at around 40 minutes as the hair dries).
If you’re an Olaplex devotee and can’t wait to get your hands on the newest addition to the line, head to Space NK – it’s being sold in a limited edition kit with a No.3 Hair Perfector, for the affordable price point of £26. Roll on healthy hair.