The fact that every ten minutes a woman in the UK is told she has breast cancer is a hard pill to swallow. Which is why we’re always looking for ways to support the cause to eradicate breast cancer for good, as well as supporting women currently suffering from the disease.
One such way to do just that is to buy one of the bras from Naturana’s new Sisterhood collection at Next. The underwear brand has teamed up with breast cancer charity Future Dreams, so that for every bra bought from the collection, they’ll donate a specialist soft post-surgery bra to a woman who’s had a mastectomy or other breast cancer-related surgery, which are distributed through NHS hospitals.
Speaking to Marie Claire, Future Dreams CEO Nicky Richmond said: ‘A comfortable, soft and supportive bra should be a resource every woman has access to, but the unfortunate and stark reality is that for many it is a ‘luxury’ they can’t afford.
‘A breast cancer diagnosis can often result in them being unable to work and consequently earn, causing financial and emotional strain. Many women on tight finances will prioritise spending on their family rather than buying a bra for themselves. We are hearing about women who struggle to find the bus fares to hospital for their chemotherapy treatments so buying a new bra would be unthinkable.’
There are three bras to choose from in the Next Sisterhood bras collection, navy, ivory and light grey. Each is padded and underwired with a pretty lace overlay and available in sizes from 32B to 40 DD.
If your bra collection is looking like it needs a refresh, the Next Sisterhood bras are the perfect way to do just that whilst also helping to support other women.