Have you ever tried on a pair of jeans or a must-have dress in a couple of sizes, only to discover that neither of them fit quite right? That’s the all-too-common problem that Next in-between clothing sizes are set to tackle.
The high street store has confirmed that it is testing sizes 11, 13, 15, and 17 in selected styles in its stores and online, to help customers find the perfect shape for their bodies – and now the first options have arrived online.
‘Next are always looking for ways to help women feel amazing in what they wear. After spending time with our customers and listening to their feedback we have decided to trial in-between sizes in some of our favourite jeans and tailoring pieces to ensure we are offering them the best fit possible,’ a spokesperson for the brand explained when the initiative was first announced.
‘To start with we will introduce sizes 11, 13, 15, and 17 and hope to roll this out in more sizes and styles soon.’
Next clothing usually runs a full size range of 4-26, although the majority of items are available in 8-22. However, these were all even-numbered sizes, as is standard in almost every other fashion line in the UK.
The introduction of the new half sizes means those who find themselves falling between a 10-12, 12-14, 14-16 or 16-18 the chance to find clothes that are better tailored to their needs.
Next’s announcement comes after a recent study from plus-size brand Navabi found that the average British woman has in four different sizes in her wardrobe, largely due to inconsistencies with high street and online fashion size. The worst brands for inaccurate sizing were said to be H&M (23 per cent), Pretty Little Thing (21 per cent) and Boohoo (18 per cent).
43 per cent of respondents in the survey said that their top half was a different size to their bottom half, while 32 per cent said that their weight often fluctuated and so they had to buy a range of sizes to account for this.