Continuing to expand its high street empire, Next has just revealed that the first of their brand new concept Next Beauty & Home stores have opened, and they look like a shopper’s paradise. If you’re a beauty buff or a homeware hoarder (or both!), the new Next stores are a one-stop shop for all your beauty and homeware needs.
With a total of four stores planned to open, the first two are already welcoming customers in in Watford and Milton Keynes.
Having already sold beauty online for a couple years, Next is well-versed in the world of make up and skincare, selling over 250 brands from Armani Beauty, Bobbie Brown, By Terry and YSL Beauty to Liz Earle, Dermalogica, The Ordinary and Clinique. And now they’re enhancing that experience for their customers by bringing it to them IRL.
With a shiny department store feel, the (frankly huge) beauty departments of the Next Beauty & Home stores will be full of sparkly, bright concessions from all your favourite brands, which will be offering on-counter services such as mini makeovers and brow shaping appointments. It’s not just make up and skincare on offer – electricals, fragrance, bath and body products can also be shopped.
Meanwhile, within the homeware department you’ll find everything from furniture and bedding to decorative and giftable items such as candles, cushions and more. Plus, Next’s lingerie, nightwear, accessories and Baker by Ted Baker childrenswear collections will also be available to shop within the stores.
Simon Wolfson, Next’s Chief Executive said: ‘This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing – bringing our online business to life through premium store environments in some of the UK’s most important retail locations.’
The exact locations of the first two Next Beauty & Home stores are as follows:
- Next Watford Beauty and Home Store, Intu Watford Shopping Centre, Beechen Grove, WD17 2UB
- Next Milton Keynes Beauty and Home Store, Intu Milton Keynes Shopping Centre, 38 Midsummer Blvd Milton Keynes , MK9 3GA
Where the next two stores will be is yet to be confirmed.