Instagram can’t get enough of M&S’s gorgeous new faux fur coat

When it comes to finding the cosiest winter coat, a great faux fur number has to be up there with the best of them. While perhaps not quite as practical as the humble puffer coats that everyone’s been investing in this year for their lockdown walks, there’s really something to be said for slipping on a luxuriously fluffy defence against the elements – and it would seem that M&S’s customers agree.

The brand just shared a snap of Sammy Duder, aka @theturquoiseflamingo, wearing its Faux Fur Longline Coat in a gorgeous shade of taupe, and it looks like it’ll be a picture that inspires hundreds of purchases. In just 24 hours, the post has racked up more than 13k likes and endless comments from shoppers declaring it to be the most stunning style of the season.

Several said they’d already snapped up the buy: ‘My husband has bought this for me for Christmas can’t wait to wear it ??,’ said one, while another exclaimed: ‘Picking my coat up from store tomorrow, can’t wait to wear it!’

But if you’ve not committed to the M&S faux fur coat, fear not, as there are still plenty of sizes in stock on the store’s website, in both Sammy’s taupe colourway and another option in classic black.

Faux Fur Longline Coat in TaupeFaux Fur Longline Coat in Taupe, £89, Marks & Spencer

Reviewers who’ve already bagged one say it’s the perfect blend of chic and comfortable: ‘Lovely smart soft faux fur coat, looks great on,’ one declares. ‘Was well worth the money. Pleased with my purchase.’

Faux Fur Longline Coat in BlackFaux Fur Longline Coat in Black, £89, Marks & Spencer

‘An absolutely beautiful coat, looks much more expensive than it is!’ agrees a second. ‘I have bought this as a Christmas present and I know she will be delighted. The coat is certainly on the large side so I dropped down a size and it’s perfect.’

From Boxing Day strolls to the January sales, there’s nowhere the M&S faux fur coat won’t take you – and for less than £100, no less. If you’ve been looking for a glamorous coat you’ll pull out of your wardrobe year after year when the temperatures drop, the hunt might just be over…