In the words of designer Christian Dior, after women, flowers are the most divine creations. A vase of fresh flowers adds colour and life to any room in the house – but keeping them in constant supply doesn’t come cheap.
However, thanks to a new innovation from Morrisons, picking up a bunch of blooms has just become a little more affordable – as long as you don’t mind your stems looking a little on the ‘wonky’ side.
Following the success of their wonky fruit and veg range, where the supermarket offers produce with minor aesthetic imperfections at a reduced price, Morrisons has revealed that they’re branching out into ‘wonky flowers’ – flowers that haven’t developed properly because of the hot, dry weather conditions, but are still bright and beautiful.
The move will see stores across the UK offer these ‘marginally inferior’ bouquets at a discount, helping you to bag a bargain and reducing waste simultaneously.
‘It would be a shame to see these beautiful stems go to waste just because they’re a few centimetres too short,’ Drew Kirk, category director for flowers at Morrisons, explained.
‘Our wonky range helps growers and farmers reduce waste and at the same time helps customers to afford to buy flowers more often.’
The first wonky bouquet to go on sale will be a mix of British sunflowers and stasis (also known as sea lavender), which have seen stunted growth due to the ongoing heatwave – think smaller heads and shorter stems – but are certainly still worthy of display.
The flowers will cost just £3 a bunch instead of the usual £5.
In a bid to help cut food waste, the supermarket has also pledged to increase the number of its seasonal wonky lines to 33 this year, with additions like avocados, chilli peppers, lemons and limes soon to be added to the existing offering.