When Meghan Markle first wore Tutti & Co‘s Alya earrings back in January during a visit to Cardiff Castle, the response was incredible.
‘It was amazing to see Meghan wear our Ayla Earrings – we loved how she styled them, and it was a fantastic boost to the launch of our new collection,’ the brand’s founder, Kate Rose, tells YOU. In fact, the so-called ‘Meghan effect’ was so strong that the studs sold out in just 15 minutes.
‘It was completely unexpected – we couldn’t have wished for a better response, they’ve been a bestseller ever since,’ says Kate.
‘I think the earrings have been so popular because they’re so simple but complete any look by being effortlessly stylish and so on-trend.’
The cuff earrings, which were designed to resemble constellation stars, have been a cult jewellery favourite ever since, but have been unavailable for some time because of the phenomenal demand sparked by Meghan’s endorsement.
However, if you’re hoping to get your hands on a pair for yourself, you’ll be pleased to hear that they’re finally back in stock, and are available from House of Fraser in both gold and silver for the price of £49.
Meghan herself has opened up about her style inspiration on several occasions, previously telling Best Health of that she likes to spend on pieces that she knows will stand the test of time.
‘When you invest in a great piece, you’re going to pull it out of your closet again and again and put it with a different top or a different sweater,’ she said to the title. ‘It creates a different, more modern look but it’s still the same timeless items.’
However, although she takes time to put a look together (as we’ve seen on all of her notably stylish royal visits), Meghan isn’t the kind of girl to make people wait in the name of fashion.
‘When I get ready to go out, it’s half hour and we’re out of the door,’ she explained to Esquire back in 2016. ‘I don’t want to waste time getting ready: I want to go and have fun.’