M&S is selling pink gin cream to serve with your strawberries this summer

Nothing says great British summer quite like a serving of fresh strawberries and cream – but for 2019, Marks & Spencer are upgrading that experience to make it even better than ever. Spoons at the ready, because the store has announced the arrival of a gin-infused cream.

Not only is it a UK high street first, it’s not just any old gin that the geniuses at M&S have added to the product – it’s pink gin, which, combined with a little dash of raspberry for extra flavour and colour, turns the cream a perfectly Instagrammable shade of blush.

Marks and Spencer pink gin cream
Marks & Spencer

The result is an extra-thick, rich dairy cream that you can pair with fruit, dollop over pancakes, pile into a Victoria sandwich, stuff into profiteroles, or, if you’re anything like us, sneak spoonfuls straight from the tub when no one else is looking.

However, if you want a serving suggestion straight from the creators, M&S recommends teaming your pot of boozy cream with its Red Diamond strawberries, which are amongst the sweetest strawbs on the shelves, and a snip at just £2 a punnet.

The brand’s dairy product developer Rosie While said of the creation: ‘Our pink gin cream is set to be a gamechanger this summer! Our customers love gin in EVERYTHING so we couldn’t resist adding their favourite tipple to our extra-special cream just in time for Wimbledon.’

Marks & Spencer’s pink gin cream is priced at £3.50 for 200g, and available in store now; the perfect accompaniment to everyone’s favourite tennis tournament.

Pink gin cream, £3.50, Marks & Spencer

While you’re in store, look out for its other new gin offering – GinKing rosé, a fruity take on the exclusive original GinKing, which is a blend of English wine and London dry gin (and lighter and less lethal than it sounds, we might add).

The new pink version has notes of rose petals and cardamom, and was crafted by Surrey winery Denbies. Last year, M&S saw sales of rose spiking throughout Wimbledon, with some varieties even outselling prosecco. So we’d highly recommend getting your bottle(s) before the rest of the nation does, or risk missing out!