But according to some seriously impressive sales figures that have just been released, more and more of us are turning to Marks & Spencer to find our perfect pair.
Posting on Instagram to announce the arrival of its new Super Soft Denim, the brand revealed that 10 pairs of M&S jeans are bought every minute. That’s thousands of units leaving the store every month – so why has the nation fallen head over heels for the M&S offering?
Well, the most obvious answer is the variety of cuts, fits and colours – commenters on the post shared their love for everything from the newest launch to old favourites, with one writing: ‘I’m loving the super soft range!’
‘Just bought the high waist mom jeans!’ another exclaimed, while a third posted: ‘I love M&S high rise skinny jeans, I have them in every colour.’
In addition to variety, price is a major factor: its bestselling jeggings cost just £15, and have more than 1,700 5-star reviews on the M&S website. Combine that with great quality, the ability to head in store to try them on in person, short, regular and long length options and sizing that starts at a 6 and goes up to a (limited) 32 in the Curve range, and it’s not hard to see why it’s on to a winner.
So if you’re in the market for an A/W 19 addition, here are five of the most popular pairs.
5 of the best pairs of M&S jeans to shop now
With a choice of 19 colours and more than 2,000 positive reviews, there are a bargain that you’ll never get bored of pulling out of your wardrobe.
A classic shape and colour with a touch of added stretch to enhance your natural shape, plus ‘Bum Lift technology’ to sculpt your best assets.
The affordable Lily fit is fast becoming an M&S staple. Prefer a skinnier style? Try its sister, the Ivy.
A cropped jean can be flattering at any height – go for on-trend cream or a more autumnal khaki.
Try something from M&S’s new Super Soft Denim launch with a chic – but crucially, comfortable – high-rise cut.