Marks & Spencer sells 10 pairs of these trousers every single minute

Finding the best jeans on the high street is no easy task (hey, there’s a reason the YOU fashion team dedicated a whole issue to your denim dilemmas just last weekend).

But according to some seriously impressive sales figures that have just been released, more and more of us are turning to Marks & Spencer to find our perfect pair.

Marks & Spencer jeans
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Posting on Instagram to announce the arrival of its new Super Soft Denim, the brand revealed that 10 pairs of M&S jeans are bought every minute. That’s thousands of units leaving the store every month – so why has the nation fallen head over heels for the M&S offering?

Well, the most obvious answer is the variety of cuts, fits and colours – commenters on the post shared their love for everything from the newest launch to old favourites, with one writing: ‘I’m loving the super soft range!’

‘Just bought the high waist mom jeans!’ another exclaimed, while a third posted: ‘I love M&S high rise skinny jeans, I have them in every colour.’

In addition to variety, price is a major factor: its bestselling jeggings cost just £15, and have more than 1,700 5-star reviews on the M&S website. Combine that with great quality, the ability to head in store to try them on in person, short, regular and long length options and sizing that starts at a 6 and goes up to a (limited) 32 in the Curve range, and it’s not hard to see why it’s on to a winner.

So if you’re in the market for an A/W 19 addition, here are five of the most popular pairs.

5 of the best pairs of M&S jeans to shop now

Marks & Spencer jeansHigh Waist Jeggings, £15, Marks & Spencer

With a choice of 19 colours and more than 2,000 positive reviews, there are a bargain that you’ll never get bored of pulling out of your wardrobe.

Marks & Spencer jeans
Per Una Sculpt & Lift Roma Rise Straight Leg Jeans, £35, Marks & Spencer

A classic shape and colour with a touch of added stretch to enhance your natural shape, plus ‘Bum Lift technology’ to sculpt your best assets.

Marks & Spencer jeans
Lily Slim Leg Jeans, £19.50, Marks & Spencer

The affordable Lily fit is fast becoming an M&S staple. Prefer a skinnier style? Try its sister, the Ivy.

Marks & Spencer jeansHigh Waist Wide Leg Cropped Jeans, £25, Marks & Spencer

A cropped jean can be flattering at any height – go for on-trend cream or a more autumnal khaki.

Marks & Spencer jeansCarrie Super Soft Skinny Jeans, £29.50, Marks & Spencer

Try something from M&S’s new Super Soft Denim launch with a chic – but crucially, comfortable – high-rise cut.