One of these L’Oreal ‘eye creams for the face’ sells every 10 seconds

If you’re anything like us, you’ve probably spent your life applying eye creams – well, to your eye, or at least the orbital area surrounding it, for optimum hydration and texture. But now L’Oreal Paris has created an eye cream that’s designed to be used all over your face, and it’s so already popular around the world that one sells every 10 seconds globally.

The product in question? L’Oreal Paris Revitalift Filler Hyaluronic Acid Eye Cream For Face, which, although rather a mouthful to say, is winning over fans at an impressive rate thanks to its ability to work the same skin-smoothing magic you’d expect from an eye cream across your entire complexion.

Woman applying moisturiser
Getty Images

‘Why use an eye cream for the entire face? Because skin around the eyes is the most fragile and delicate, fine lines may appear there first before spreading gradually to the whole face. Eye creams therefore have powerful and effective formulas to target lines, safely,’ the brand explains.

The secret to this particular formula’s success appears to lie in its ability to deliver a concentrated hit of hero ingredient hyaluronic acid, which helps to plump and moisturise the skin instantly, while also keeping it nourished and hydrated over time.

The L’Oreal eye cream for face contains two types of hyaluronic to ensure these benefits can penetrate deep into the surface of the skin. Combined with vitamin E, caffeine (another common eye cream inclusion) and glycerin, it’s a one-stop shop for glowy, radiant results.

l'oreal eye cream for face

L’Oreal Paris Revitalift Filler Hyaluronic Acid Eye Cream For Face, £19.99, Boots

Reviewers who took part in the trials for the product in the UK report being seriously impressed, with the tube already earning more than 70 positive reviews on boots.com.

‘I have enjoyed using this product and definitely have noticed an improvement to my skin in particular to the lines under the eyes which appear less defined,’ says one, while another reveals: ‘I have been using this cream for 3 weeks now, and have to say I love it.

‘My skin does appear smoother and I have a fresh glow, but I’ve also noticed my pores are reduced which I didn’t expect! Over the moon with this cream and would definitely recommend.’

If you want to try the eye cream for the face trend for yourself, you can pick up L’Oreal’s launch for a not-unreasonable £19.99. And despite its source of inspiration, you’ll be pleased to hear that it comes in a much larger size than your average 15ml eye cream container – so you should get plenty of use out of it before it runs dry.