This sell-out purple mask is ideal for tackling grey hair regrowth (and it’s under £3)

Many of us are choosing to embrace our natural hair in lockdown and beyond, but others of us are looking for clever ways to disguise regrowth affordably and easily at home, at least until our favourite salons reopen.

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One such way is with purple hair treatments. Whether you’re looking to disguise stark regrowth in grey hair or if you’re looking to neutralise any unwanted yellow or orangey tones from blonde or highlighted hair, purple haircare is the way to go.

That’s why we were very excited to hear that the L’Oreal Elvive Colour Protect Anti-Brassiness Purple Mask is finally back in stock. The clever mask sold out when it hit virtual shelves during the first lockdown last year, with many looking for budget-friendly buys to keep hair looking fresh whilst at home.

It’s now back in stock for just £6 across suppliers including Feel Unique, ASOS and Boots. Or you can head to, where the sell-out mask is currently only £2.97!

Bleached, highlighted hair can become both brassy and fragile over time, which is why this ultra rich mask provides deep nourishment to tackle damaged strands, while purple toners and UV filters instantly neutralise yellow tones.

Five-star reviews have poured in for the wonder product. One happy customer wrote: ‘Due to lockdown over the last month I have tried SO many hair masks but none of them have quite had the effects like this one. I have dry, frizzy hair and it has nourished my hair like no other hair product… I would 100% recommend this product for both hair care and getting rid of those brassy tones!’


While another praised its ability to neutralise regrowth on grey hair: ‘My brown hair always lacks lustre between hair dyes and has that yellow colour on my greys. I have used this mask twice now and noticed no more yellowing and a significant difference in that my hair no longer looks brittle and flyaway. This product certainly nourished my hair and I love it.’

We love it when a bargain beauty product delivers on its promises.