L’Oréal has launched an ‘Eat Out to Help Out’ style campaign for your hair

Remember last year when Rishi Sunak launched ‘Eat Out to Help Out‘, a campaign that had the nation eating out from Monday to Wednesday throughout August for half price? Well, almost a year on, L’Oréal has launched its very own take on the campaign that could see you book an in-salon colour appointment for less.

French Balayage – L’Oréal

Yep, you heard that right, L’Oréal has created tens of thousands of subsidised coupons for customers in a drive to not only support local salons this summer but also the 68 per cent of Brits that recently revealed that getting their hair done professionally supports their mental health and wellbeing too.

So, how does L’Oréal’s offer actually work?

Register with L’Oréal online here, book an appointment in a participating L’Oréal salon in the UK or Ireland (find your nearest here), attend your appointment and afterwards, upload your salon receipt to the online platform here to claim £10 back.

While the offer is live until 15 September 2021, it’s worth noting that you must spend £70 or more on an in-salon appointment, including at least one colour service, and the receipt must include details of the date, salon address, and total value.

L’Oréal has also reported a 550 per cent increase month on month of customers asking for balayage. While it’s no wonder that demand for the seamless, blended and free-hand colour technique is booming, it can only really be achieved in a salon in the hands of a pro. Come on, just look at that ‘sexy not stripy’ before and after above…

With a L’Oréal subsidised coupon in your back pocket, however, there has never been a better time to book an in-salon colour appointment and try a new style for a little less this summer.

READ MORE: ghd is launching its first-ever cordless straighteners for on-the-go styling