The weekly shop can be a dull affair at the best of times, but Lidl is about to change the game by opening a pub next to one of its stores. Still in the very early stages of planning, the German supermarket has announced that they plan to open the pub within their Dundonald store in Northern Ireland.
It may seem like a surprising move from the budget supermarket brand, but Lidl is in fact the fastest growing retailer in Northern Ireland, so it makes sense for the chain to build on that success.
A spokesperson for Lidl declared: ‘Lidl can confirm it has lodged an application to open a licensed premises within our Dundonald store. This will offer shoppers an off licence service along with a public house.
‘As the fastest growing retailer in Northern Ireland we believe Dundonald shoppers should have the opportunity to access the same great value assortment currently enjoyed by thousands of shoppers in 37 other Lidl stores in Northern Ireland.’
We can’t say we’re not tempted by the idea of grabbing a pint after braving the stress of the checkout tills, or indeed a pre-shop drink to ease the pain of it altogether – although there is the obvious danger that we may make some questionable food choices for the week ahead.
The pub will be built beside the store, rather than inside it, and will have its own entrance. There will be plenty of seating and a bar area, as well as an off-license to purchase alcohol to take home. I
It’s yet to be revealed exactly what punters will be able to buy in the pub, but regular customers of Lidl will most likely expect the cost to reflect the low prices of the supermarket’s existing product ranges. The new store will cost £7 million and a completion date is still to be announced, as are any details on what it will look like.
It hasn’t been clarified whether this is a one-off venture for the supermarket or a test to potentially roll out to more stores across the UK in the future, but we can live in hope that our own local Lidl will be getting its own built-in watering hole soon.