KITRI is one of the coolest mid-range high street brands out there, and not only are their pieces ultra-stylish, they also have sustainable credentials (particularly thanks to their pre-order system, where they only make what they sell). So any new range by the brand has us jumping for joy, including this latest collaboration with content creator Jessie Bush.
Jessie worked with KITRI founder Haeni Kim to design an edit of items that reflect both her style and the classic KITRI girl. The collection features some forever pieces such as a gorgeous trench coat and a bright set of loungewear. Then there’s some patterned midi dresses, cute retro-looking skirts and a few knits to round up the edit.
The collection launched online on 31 January and we’ve already added a few pieces to our (virtual) basket.
Speaking about the collaboration, Jessie said: ‘It’s always been a joy to collaborate with KITRI’s enthusiastic, tight-knit team. We’re definitely aligned in our creative approach and love of colour. Since the summer shoot we did together [Jessie modelled the SS20 pieces from her home], we discussed the idea of potentially collaborating on a capsule collection at some point. So, when Haeni called me a few short weeks later and suggested we make it happen, it was an easy decision.’
Here’s every piece we’re loving (so, every piece) in the first drop of the Jessie Bush x KITRI collection: