With Christmas certain to look a little different from usual for all of us this year, John Lewis has taken matters into its own hands and launched 100s of virtual classes, experiences and workshops spanning everything from cooking and crafting to fashion and beauty consultations to get customers in the festive mood.
Highlights in the jam-packed schedule include a ‘Prepare Ahead Christmas’ session led by expert chefs from Waitrose Cookery School, where you’ll learn how to make three key elements of a classic Christmas dinner ahead of time. Or how about a cookalong masterclass on how to make a spiced orange chocolate yule log to impress friends and family with this year?
Already got food down pat? There are virtual crafting workshops aplenty, including a masterclass in the Japanese art of Furoshiki (sustainable zero-waste gift wrapping), how to make a knitted ‘rockin’ stocking’ led by Wool & The Gang as well as a macrame Christmas tree workshop led by Wool Couture.
If fashion and beauty is more your thing, you can book into 1-2-1 consultations with resident experts from leading brands such as Elemis, Clarins, Charlotte Tilbury, Clinique and more for personalised advice on anything from your own skincare routine to a wardrobe shake up or finding the perfect gift for a loved one.
Lots of the John Lewis virtual Christmas experiences are free to join or cost between £5-25 (however some sessions do require additional purchases of materials, food or kits to get the most out of the workshop).
There’s also a brilliant new augmented reality feature on the John Lewis app that helps customers ‘view’ JL’s Christmas trees in their own home before they buy, thus putting an end to the time old dilemma of hoping and praying that the tree will fit in the room when it arrives.
John Lewis’s ‘Virtual Christmas Tree’ service will be available across 44 per cent of the retailer’s trees for sale, and you can view them decorated or undecorated to really get a feel of how it will look in your space.
Jason Billings-Cray, Partner and Assistant Christmas Buyer, said: ‘The festive season may not be quite the same for everyone this year, so we are pleased to be able to bring some of the magical elements of Christmas shopping that you find in John Lewis shops to customers at home.
‘Choosing a Christmas tree can be a really special moment for any family as that tree can be with them for many years, this may be a little different but all the family can see and choose one.’
Check out the full line-up of John Lewis virtual Christmas events here.