The John Lewis Christmas advert is back, signaling for many people the start of the festive season.
To the soundtrack of Lola Young’s cover of ‘Together in Electric Dreams’, the two-minute advert tells a joyful story of friendship, as a young boy, Nathan, meets a space traveler called Skye, who has crash-landed in woodland near his home. Their friendship develops as Nathan introduces Skye to Christmas traditions, from decorating the tree with fairy lights, to sharing mince pies together.
While in past years, John Lewis has produced merchandise such as cuddly toys to support its Christmas advert, this year the star of the show is a cute festive jumper, worn by Nathan and handed as a gift to Skye before she departs back to space.
The jumper is available to buy from John Lewis in kids’ and adult sizes, priced from £14 to £29, so if matching family Christmas jumpers is your thing, then look no further.
Although in the advert Nathan’s jumper lights up and plays Jingle Bells, the design sold by John Lewis is a classic knitted design, a conscious decision by the brand to make a more sustainable product (it also means it’s easier to wash, which is handy!) John Lewis will also be donating 10% of the profits from each jumper sold to its Give a Little Love charities FareShare and Home-Start UK.
As well as the jumper, we’ve got our eyes on some of the gorgeous decorations featured in the advert, all of which are (you guessed it) available to buy at John Lewis.
Speaking on the inspiration behind the advert, Claire Pointon, John Lewis’ Director of Customer says,“ There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones. After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future. We know our customers are excited for this festive season more than ever, as they reconnect with family and friends. Through the story of Skye and Nathan we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time.”