Fake tan – as well as being a safe way to catch a tan without exposing skin to damaging sun rays – can really boost body confidence. We all feel a little more self-assured when we have a layer of self tan on, and many of us will feel that our bodies are looking their best when we promote a ‘lit-from-within glow’. So it comes as no surprise that one of the most successful up-and-coming tanning brands of the moment has put two and two together and come up with its own version of four: a body confidence campaign and guide.