Fake tan – as well as being a safe way to catch a tan without exposing skin to damaging sun rays – can really boost body confidence. We all feel a little more self-assured when we have a layer of self tan on, and many of us will feel that our bodies are looking their best when we promote a ‘lit-from-within glow’. So it comes as no surprise that one of the most successful up-and-coming tanning brands of the moment has put two and two together and come up with its own version of four: a body confidence campaign and guide.
Isle Of Paradise, a colour correcting tanning brand created by Jules Von Hep, has just unveiled its ‘Get Body Posi’ campaign, which features a number of recognisable faces such as Love Island’s Megan Barton Hanson and model Tess Holliday. The campaign – which aims to promote body confidence and to show off diverse body types – focuses on four key principles: acceptance, banishing comparison, finding what happy means to you and bringing self-love everyday.
As well as its beautiful imagery, the Get Body Posi launch features a free guide, which includes top tips on how to banish your inner critic and embrace your body confidence. You can sign up for free at the Isle Of Paradise website to receive your very own guide.
Discussing the campaign, founder Jules Von Hep explained: “The Isle of Paradise mission is not only to tackle the body confidence issue head on but to provide consumers with a solution that will encourage them to take the all important first step to achieving body acceptance.”
Isle of Paradise is a vegan tanning brand that focuses on colour correcting as well as adding a natural glow. The range boasts mousses, gradual tans, and their bestselling tan waters, all of which do not feature that tell-tale tanning smell.