There are certain products that our makeup bags just don’t seem complete without. That brilliant lengthening mascara, the concealer that covers tired eyes, and your perfect match nude lipstick; whatever it is, it really makes your look. Sometimes it takes a while to find your perfect product, and one thing many of us are still in pursuit of is that one foundation that offers great coverage, a healthy glow, and that natural finish. It can take a while to find, and plenty of tried-and-tested formulas to get there.
However, a new foundation that launched in the UK last summer may bring you one step closer to your dream complexion, as it’s one of the most beloved bases in the US and now boasts over 150,000 five star reviews that have seen fans praising its ‘natural matte’ finish, buildable medium-high coverage, and wide shade range.
The Il Makiage Woke Up Like This Flawless Base Foundation has become the single most reviewed product in the US, according to representatives from the brand. Visit the product page and you’ll be bowled over by the (literally) hundreds of thousands of positive reviews for this complexion perfecter, which fans say they simply cannot live without.
One of the biggest pulls of the product, and one that is often mentioned in the positive reviews, is the onlnie shade matching system the foundation uses. Their Powermatch Algorithm precisely matches you to one of the 50 shades, with just a few simple questions – and without ever seeing you IRL.
‘I was very sceptical about this foundation as I have never been able to find a natural full looking foundation at all, never mind in the right shade! But after taking the small quiz I was a little shocked when the colour match was pretty much perfect,’ wrote one reviewer.
Another commented: ’It goes on so smoothly and matches soooooo well. It doesn’t even feel like I’m wearing anything, it’s like a mineral veil [sic].’
Foundation is notoriously difficult to buy online due to the shade matching complications, so it’s easy to see why this revolutionary tool is drawing makeup fans in.
As well as the perfect shade matching, the foundation also boasts a hydrating formula as it features vitamin E and hyaluronic acid, meaning comfortable wear.
You can now pick up the product in the UK on the Il Makiage website for £36.