This is the UK’s most popular skincare ingredient, here are our top 5 products

You’ve likely already heard of the benefits of hyaluronic acid for skin. A miracle moisturiser, it’s been estimated that hyaluronic acid can hold up to one thousand times its own weight in water, meaning that it not only delivers an instant shot of hydration to skin, but prevents it evaporating into the air, too.

So potent are hyaluronic acid’s hydrating powers, that it’s recently been hailed as the UK’s favourite skincare ingredient, with Google reporting a 400% increase in searches.  

Though the word ‘acid’ may raise alarm bells, don’t let it put you off. As UK organic beauty brand Green People say on their Instagram: ‘Don’t be put off by the name, because, unlike some acids, Hyaluronic Acid doesn’t strip the skin and is even suitable for all skin types!

Hyaluronic Acid is able to retain up to 1000 times its weight in water and penetrates deeper layers of skin to help plump and refine fine lines.’


So whether your complexion is craving added moisture, a more even tone or to smooth out fine lines and wrinkles, hyaluronic acid is the ingredient for you. 

And thanks to the powerhouse ingredient’s surge in popularity, many beauty brands have met the increased demand by launching new, innovative products to replenish moisture across all skin types, including sensitive and oily.

So we’ve rounded up our top tried and tested hyaluronic acid serums and moisturisers for all budgets – from the £5.99 serum that Reese Witherspoon used for the Emmys, to the investment wonder cream from the celebrity facialist to the likes of Gigi and Bella Hadid, Mimi Luzon.

Hyaluronic Acid Serum, £5.99, The Inkey List


Nordic Roots Hyaluronic Booster Serum, £27, Green People

Sorbet Burst Hyaluronic Acid Jelly Moisturiser, £13.99, Skin Proud

Hydro-Dynamic Ultimate Moisture, £60, Murad

Hyaluronic Cream, £139, Mimi Luzon