Shopping for a new bra can be quite frustrating unless you have the right assistance or happen to really know your stuff when it comes to all things bust. But let’s be honest, most of us can’t say the latter for ourselves.
Earlier this year, it was revealed that 80 per cent of women are wearing the wrong bra size. So to help tackle this, Marks & Spencer has launched a Bra Fit campaign to encourage customers to get fitted.
‘Millions of women are wearing the wrong size bra and as market leader it’s our mission to help them find one that fits perfectly, whether it’s a first bra, a post-surgery bra or a pregnancy bra we have a team of 4,800 bra fitters who are dedicated to helping women look and feel great,’ said Julia Mercer, Head of Bra Fit at M&S.
‘Our summer campaign aims to show that bra fits at M&S are quick and easy, but we also hope it encourages women to use our shwop boxes to recycle bras they no longer need and help make a difference to other women’s lives.’
One of the biggest mistakes women make when shopping for bras is choosing the wrong band size. Many of us tend to fasten our bras to the tightest hook. However, we should actually be doing the opposite and making sure it fits on the loosest hook as the bra will eventually stretch after it has been washed and worn for a while.
In fact, there are few other essential things you need to know when shopping for a bra. Luckily, Mercer has revealed her top five tips:
How to choose a bra that fits
- The under band is most important area to get right, it’s the foundation of best bra fit. You should only be able to pull the bra 4 or 5cms away from back.
- Wires at centre front should always sit back completely.
- Wires at side should sit on ribcage and not breast tissue.
- Cups should fully encase the breast without spillage!
- Straps – you should always adjust on, and you should only be able to fit two fingers under the strap and your shoulder.
M&S’s bra fit campaign is now running until 4 September, meaning customers can book a free bra fit appointment either in store or online. The retailer has also teamed up with Oxfam for their bra recycling system which allows you to donate your old bras into M&S’s shwopping recycling boxes in store.