How to avoid the Amazon Prime price hike in September

As the cost of living crisis continues, everyone is feeling the pinch in some way as we tighten our purse strings across the nation. Fasten your seatbelt though, as yet more prices are set to rise.

The food in our supermarkets and the fuel we put in our cars is already soaring in price, but you’re also now likely to see your subscription prices rocket, too.

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Amazon, for example, has announced a price increase on its subscription service Amazon Prime – which gets customers free next-day delivery on items, exclusive deals and access to Amazon Video movies and TV.

The service will increase from its current monthly rate of £7.99 to £8.99, but money saving expert Martin Lewis has a handy tip that’ll help stave off the price increase by an additional 12 months.

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Taking to Instagram, Martin Lewis said in a video he posted: ‘Amazon Prime is hiking its membership costs. On 15 September, the monthly subscription in the UK will go up from £7.99 to £8.99. The annual cost will rise from £79 to £95.’

He continued: ‘If you currently pay monthly and you want to keep it, then the best thing you can do – provided you can afford it – is to convert now to the annual package and then you lock in at £79 for the next year, forestalling the rise.

‘If you’re an annual payer it’s more difficult – though if your subscription is due to renew in a few weeks after 15 September, you could cancel just before that and then get a new subscription at £79 before 15 September – again, forestalling that rise just for a little bit.’

Of course another way to save money would be to cancel your subscription altogether, but if you’re the sort of person who relies in Amazon Prime for those quick delivery times (and let’s face it, many of us do), then Martin’s advice to take hack the price hike is well worth heeding.

The student Amazon Prime subscription is also rising in price, from £3.99 to £4.49 for the monthly cost and from £39.49 to £47.49 for the yearly price.

It’s also worth noting that the annual subscriptions save you a bit of money versus the monthly payment scheme, so if you can afford the upfront cost it will save you a few pounds in the long run.